- #HGCREATORS
- #HGEXPLORE
- #HGVOICES
- #HGSHOP
- CAREERS
- ABOUT US
- CONTACT US
2020 was a year where love and all its aspects seemed to have taken a sharp U-turn, away from us. As we make sure 2021 steers clear of an environment as morose as that of its predecessor, there are certain things that remind us of the power of love.
Papa Don’t Preach, a luxury women’s wear label that is for the modern, rebellious desi woman, has released its new Bridal Couture line, Zsa Zsa Zsu (Sex & The City’s Carrie Bradshaw’s term for what really liking someone feels like). The line celebrates love for all that is –– devoid of gender, and full of light.
Exploring the concept of love, Papa Don’t Preach’s Founder and Creative Director, Shubhika Sharma says, “I wanted it to be two girls getting married but Haima and Shruti (film leads) were very clear about representing the community in all its honesty and actual truth, which is that in India they are not allowed to get married legally. I hope that that changes soon.” She elucidates, “It seems to be out of the mainstream but honestly if you tap into the fabric of the world we’re living in right now, it’s a very strong emotion and current.”
Accompanying the release of this 30-piece collection complete with shoes, bags and jewellery by Madhuban is a stunning portrayal of two women, so deeply in love, that nothing can shadow their happiness. The queer-inclusive cast, directed by Tanvi Gandhi impeccably performs the coming-together of two kindred spirits – absolutely made for each other.
The collection is distinct, yet cohesive. “That’s what the collection displays, every outfit you see is so different from the other. It really doesn’t look like one collection. Whether you talk about silhouettes, colours or embellishments, everything is just so unique. Yet if you see it together it looks like one,” explains Shubhika.
If the vibrant and joyous designs were not enough for us to be impressed by, Zsa Zsa Zsu’s aim and purpose seal the deal. Stripping love of any regressive thoughts, Papa Don’t Preach places all its bets on love –– from celebrating innocent infatuation to marriage.
Find Papa Don’t Preach here.
If you enjoyed reading this, we suggest you also read:
