Maximum Effect, Minimum Histrionics. If Only All #Commuters Looked Like This.

The streets may be sludgy, the pavements parched and cracked, every day presents a new obstacle course of human dominoes, carts and automotives, yet everyday, over 10 million Mumbaikars take to the streets ready to navigate the same potholes and challenge themselves with the ultimate test of character—the commute. Some of them just look effortlessly hip while doing it.

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Royal Enfield Cafe Racers

Levi’s #Commuter campaign.

So even while looking uber hip while taking on the shadows and the streets, that little reflective patch on the cuff of their #commuters, the incredible lightness of the jeans themselves or even that additional 6th pocket for secured storage, made a world of a difference and we’ve got the frames to prove it.