Mogachea’s Lookbook Is Grown With Love And Goan Sunlight

[The Design Collective is a community of contemporary designers dedicated to building a platform where creators like themselves can showcase their work. Started by a core group of 5 design brands, including KICHU, Dhora, CORD, Anuj Bhutani and Anomaly, this is a non-profit organisation that encourages the idea of being contemporaries, not competition. Their first Mumbai edition is on the 3rd and 4th of December at The Vintage Garden. Homegrown is collaborating with them to bring you content throughout this month that showcases their products, studios, processes, all while shining a light on an exciting new wave of designers across the country]

Mogachea

Image Credit: Sheetal Mallar

Mogachea, or ‘Beloved’ in Konkani, is Tania Fadte’s fashion label grown with love and Goan sunlight. The word itself has been interpreted to mean a love for hand-dyed, natural textiles and contemporary silhouettes. We caught up with this stylist-turned-designer about her new collection and lookbook, which we’re looking forward to feeling our way through in person at The Design Collective’s third edition in Mumbai next month.

Having grown up in Goa, Tania always knew where her roots lay. Moving back to the beach town after a high-octane career as a stylist in Mumbai, she feels that Goa has given her some much needed open space and time to work at her own leisure – both factors crucial to the creative process. Whilst being a stylist, she has always made her own clothes–so the transition in this respect was seamless, so to speak.

Mogachea is based on the simple principles of organic trade, Global Organic Textile certified cotton, natural hand dyeing and, hand-made prints made with local artisans in India. Tania describes this entire collection as an experiment “to make clothes I would wear or like-minded people would wear.” One glance at the lookbook and it’s a sentiment that clearly stands out. Marked by a celebratory sense of incredible style and comfort, it’s the kind of aesthetic that’s likely to have an immediate connect with a particular audience. When asked about the conceptualisation of the lookbook, she keeps it straightforward. “The lookbook was very simple. I got together my friends Sheetal, Saba and Tara and we shot in and around my village over 2 days at spots we frequently visit,” she explains. This casual elegance shines strong right through the minimal series, offering a simultaneous sense of something faraway yet familiar.

Scroll on to view the lookbook in its entirety, and for details of where/ when you can find Mogachea’s clothing in Mumbai. 

Mogachea

Image Credit: Sheetal Mallar

MG4

Image Credit: Sheetal Mallar

 

Mogachea

Image Credit: Sheetal Mallar 

MG9

Image Credit: Sheetal Mallar

 

MG10

Image Credit: Sheetal Mallar

 

MG11

Image Credit: Sheetal Mallar

Mogachea 4

Image Credit: Sheetal Mallar

 

Mogachea

Image Credit: Sheetal Mallar

 

Mogachea1

Image Credit: Sheetal Mallar

Mogachea2

Image Credit: Sheetal Mallar

 Mogachea’s beautiful clothes will be available on the 3rd and 4th of December at The Design Collective’s Mumbai Edition. Click on the banner below to RSVP. 

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Words: Tansha Vohra

All Images Courtesy Sheetal Mallar

 

 

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