When I was growing up, I loved hoarding junk jewellery. From the quintessential owl necklaces that defined the late 2010s Tumblr era to heavy gold chandbalis that most Indian girls have in their arsenal for an unexpected ‘wedding guest’ situation; I had pieces that served purposes but didn't speak to who I am at all. But as I got older, my sartorial sensibilities changed, and so did what I considered to be a ‘good piece’. Somewhere between impulsively buying junk jewellery from street shops and fast fashion brands to saving up to buy a simple yet timeless chunky gold hoop - I grew up. Talk to anyone who loves jewellery, they would have stories of how their relationship with it has changed throughout their life too.

But what people consider ‘Indian jewellery’ has changed thanks to the many incredible designers who are reclaiming the generational knowledge and flair that India has always stood for. In the realm of jewellery, where tradition often reigns supreme, Tanzire is a homegrown platform that is now emerging as a beacon of modernity and self-expression. Deeply rooted in India's rich culture and heritage, Tanzire disrupts the typical narrative surrounding jewellery, positioning it as a medium of personal identity and empowerment rather than mere ornamentation.

When talking to Homegrown India, Suhani Batwara the founder of Tanzire mentioned, "Jewellery has always been a symbol of tradition and status in Indian culture. However, we're witnessing a paradigm shift among young, independent individuals who view jewellery as a means of self-expression and empowerment." She envisions the path that Tanzire is on as a movement- celebrating the ethos of young, independent individuals who earn their own money and seek out pieces that resonate with their unique personalities and values. With a focus on curating homegrown Indian brands like Anatina and Misho alongside global artisans such as Jenny Bird or Missoma (which is designed in London, but crafted in India), Tanzire offers a diverse range of brands that reflect the wearer's individuality. The platform has made it possible for many Indian brands to reach a wider audience by having a global website in addition to the Indian website.

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