The Nike Air Max’s Urban Fantasy: If The Shoe Fits, Wear It

The Nike Air Max’s Urban Fantasy: If The Shoe Fits, Wear It

Urban personalities do everything harder—work, party, drama, culture—and we wanted in on some of the over-enthused animation. Some shunned the limelight, others revelled in the attention; some busted out experimental threads, others seemed more comfortable navigating tried and tested sartorial get-ups, but all went out on a limb for us. That’s understandable though, when your limbs are sitting toasty in a pair of these dapper Nike Air Max’s.
After our Suits & Kicks adventure through the cobble-stoned streets of Colaba, we wanted to create a set of visuals that were a little more inclusive though, so we moved the party to a studio in the suburbs and asked a varied mix of vibrant individuals to come through, loosen up, and let themselves be known through our lens.
Scroll on to view our happenstance meetings with people through people, all of whom led us down an invisible path of marked individuality.

Advait Dheodhar: Race Car Driver

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Aniruddh Mehta: Graphic Designer/Illustrator

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 Sohail Arora: Founder Of KRUNK

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Aditya Ashok : Musician

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Hitesh K: Filmmaker

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Reuben Bohra: Co-founder of Between Breads

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Yohann Jamsandekar: DJ at Bhavishayavani

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Jai Vasvani : Musician (Nanok)

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Nicky Ramnani: DJ/Jewellery Designer

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 Elton Fernandes: Make-up & Hair Stylist

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Sohrab Nicholson: Musician

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Varun Patra: Co-founder of Homegrown 

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 Abhi Meer: Writer & DJ

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Rabanne Jamsandekar: Illustrator/Furniture Designer

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Kumail Hamid: Musician

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Yohann & Rabanne Jamsandekar

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Nathan Rao: Photographer

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 Arjun Shah: Founder of an event company, Shark & Ink

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Tej Brar: Artist Manager at OML

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Sid : Doctor

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Arsh Khan: Musician

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Mikhail J Verma: Creative Lead at DigitasLBi

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Photographed by: Aneev Rao

Nike Air Max Shoes Available on Myntra

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