This Bindi Claims It Can Save The Lives Of Thousands Of Rural Indian Women

“Bringing simple tech into complex customs.” - Gizmag.com

Grey Group

Why do Indian women need this?

Image Courtesy - elenaalvarez.com

So how is the Bindi supposed to work?

Watch the video campaign below:

“In a nation of over 500 million women, bindis were no longer just a symbol of beauty.”

Who stands to benefit from this and how will the distribution work?

Does it actually work?

Dr. Chandrakant Pandav

Scroll magazine

“applying iodine to the skin might work, provided that it is in a higher concentration.”

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