Disha Bijolia
Written, shot, and directed by the rapper himself, Chaar Diwari took the bull by the horns here and is cementing himself as a Indian hip-hop's resident enfant terrible.
Adi's clever fusion of Hindi hooks and English verses, creates a dynamic interplay between old and new, bringing us a fresh perspective on Bollywood nostalgia that starts right from the videos opening shot.
The climax of the video, a gory shot of Mulla with a razor to his neck, reinforces the self-destructive mood of the track.
With creative jump cuts and dynamic visuals, the video is as menacing as the production on the track by homegrown producer and frequent Hanumankind collaborator, Parimal Shais.
With hidden references for his Tamil audience, the artist stars in a goofy music video, directed by Jasper Tan, as a caricature of himself. The song is as catchy as the video is funny and it breaks tired old tropes of rappers needing to be 'hardcore'.
With its bold visuals, intricate symbolism, and a colour palette that elicits a sense of claustrophobia, the video creates a disturbing but compelling world that mirrors the song's dissection of societal ills.