#HGHires: Marketing Intern

#HGHires: Marketing Intern

About the company:

Homegrown is an Indian digital youth culture and lifestyle platform for the creative class powered by a digital publication, creative agency, content studio, experiential and a creative network I homegrown.co.in I agency.homegrown.co.in I @homegrownin @homegrownstreet @homegrownvoices

Homegrown is an Indian digital youth culture and lifestyle platform for the creative class. It was started from a passion to 'change the narrative. There was an emergence of independent creators in every realm; people who were defying cultural stereotypes and bringing forth new perspectives. It is a celebration of emerging creative voices and the cultural zeitgeist of contemporary India: being uniquely Homegrown.

At Homegrown, we look for artists who work with taboo topics that are socio cultural in nature. Those who are underrepresented, underfunded, unknown. We look for entrepreneurs with side-hustles, with success stories, stories of failure with spunk. We look for identity-driven narratives that paint a picture of the socio-political struggles of our youth in this country. We look for street-culture and the people shaping it: the fashion designers, the b-boy and hip hop dance groups, the skateboard and rap crews. We look for reminders of the past, of history, of nostalgia. We look for intimacy, for authenticity, for voice. We look for the creators who are driving the creative economies around the country. We look for narratives untold. We are the undercurrents of Indian youth culture; we are what's next, and we are what should be next.

Through our digital media publication we build the identity for emerging voices for all facets of contemporary youth culture; through our agency/content studio we connect brands with today's youth in ways that drive culture forward. Through our experiences we create cultural impact on the ground. We are a platform for every facet of contemporary youth culture and influencers across lifestyle, music, fashion, art, design, culture, food, entrepreneurship, social impact and more

Creative agency, content studio and experiential arm: we have partnered with over 180 leading brands like Nike, adidas, Puma, Bacardi, Converse, Gshock, HP, Fila, HDFC Life, Unicef, ABinBev - Budweiser, Hoegaarden, Corona, Diageo, AirBnB, Levis, CRED, The Taj Group, Audi, Royal Enfield, and several other brands on content, brand campaigns, influencer and event marketing, in the last 6 years.

For your reference, you can take a look at our social media platforms:

www.homegrown.co.in (Publication)

http://agency.homegrown.co.in/ (Agency)

www.instagram.com/homegrownin (Main Account)

www.instagram.com/homegrownstreet (Lifestyle & Street Culture Account)

https://www.linkedin.com/feed/update/urn:li:activity:6828210840378900480 (Showreel)

Job Title: Marketing Intern

Department: Marketing

Location: Mumbai-based

Job Overview:

We are seeking a motivated and enthusiastic Marketing Intern to join our dynamic marketing team. As a Marketing Intern, you will have the opportunity to gain hands-on experience in various aspects of marketing, including market research, content creation, social media management, and campaign execution. This internship is designed to provide you with valuable insights into the world of marketing and contribute to your professional development.

Key Responsibilities:

  1. Market Research:

    • Assist in conducting market research to identify trends, customer preferences, and competitive landscape.

    • Analyze data and provide culture-specific insights to support marketing strategies and decision-making.

  2. Content Creation:

    • Collaborate with the marketing team to create compelling and engaging content for various channels, including social media, editorial posts, and newsletters.

    • Proofread and edit content to ensure accuracy and consistency.

  3. Social Media Management:

    • Assist in managing and scheduling social media posts across platforms.

    • Monitor social media channels, engage with followers, and respond to comments/messages.

  4. Campaign Support:

    • Provide assistance in planning, executing, and tracking marketing campaigns.

    • Coordinate with internal teams to ensure the seamless execution of campaigns.

  5. Data Analysis:

    • Help analyze marketing campaign performance data to assess effectiveness and identify areas for improvement.

    • Prepare reports and presentations summarizing key findings.

  6. Administrative Tasks:

    • Assist with administrative tasks such as organizing marketing materials, maintaining databases, and managing inventory.

  7. Collaboration:

    • Work closely with cross-functional teams including design, and editorial to support integrated marketing efforts.


  • Strong written and verbal communication skills.

  • Proficiency in using social media platforms.

  • Basic understanding of marketing concepts and principles.

  • Excellent organizational and multitasking abilities.

  • Attention to detail and commitment to delivering high-quality work.

  • Familiarity with Microsoft Office (Word, Excel, PowerPoint).

  • Creative thinking and willingness to contribute innovative ideas.

  • Prior experience in marketing or related fields (preferred but not required).

Duration and Compensation:

This is a 3 month internship position. Compensation and other benefits will be discussed during the interview process.

Application Process:

To apply, please submit your resume, cover letter, and any relevant portfolio (if applicable) to careers@homegrown.co.in. 

We thank all applicants for their interest. Kindly note, we have a rigorous selection process, which includes a test to evaluate practical skills, followed by a set of personal interviews.

Note: This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by jobholders within this job. It is not intended to be an exhaustive list of qualifications, skills, duties, responsibilities, or working conditions associated with the position. Job duties may be subject to change based on organizational needs.

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