Get Yourself A Customized Pair Of Raw Denim Jeans From Korra This Weekend In Mumbai

Andy Warhol once said, “I want to die with my blue jeans on.” If you own a pair of jeans, you probably agree. The happiness in your soul from breaking into new jeans for the very first time, to slipping them on when nothing else in the world makes any sense is largely unparalleled. And if denim is what magic feels like, then Korra Jeans are the wand-makers. Yes, think of them as the Ollivander of Jeans. Founded in 2014, the company wanted to make this garment that was once only worn in Western American states sustainable, comfortable, affordable and accessible to all.

Korra’s jeans are raw selvedge denim made from organic or recycled cotton, minimizing their waste - something that isn’t found often in India. Raw denim is the real OG - it’s how jeans were always meant to be. They also use 100% organic cotton threads to sew. The trademark are their tailors, or artisans as they like to call them. Each tailor is a custodian of sorts to each pair of jeans. From sewing the jeans to attaching belt loops and pockets, there is only tailor working on a pair of jeans. When the process is complete, each pair has the tailor’s signature on it. They even provide an alteration service for any adjustments that may be required as well as free repair service should you need it. In time, and when scalability allows for it, the brand wants to expand beyond just apparel and accessories, and experiment with coffee, soaps, footwear and furniture.
On the 23rd and 24th of September, Korra will pop up in Mumbai.  You can get yourself a pair of these consciously created jeans. Stop by Blue Tokai Coffee Roasters in Mahalaxmi and get yourself fitted for a pair made just for you.