In addition to designing original designs, they also provide brands the chance to source unique textiles and handicrafts that can be interpreted in their own way. For this, Marasim works with the clients to select the right people to deliver flawless, high-quality materials while ensuring the artistans are getting both fair pay and the safe working conditions they deserve. Over the years, they have created economic opportunities for rural artisans and farmers across India, helped empower more female artisans to engage in their craft work, and have catalogued and preserved the generational knowledge and heritage of countless communities. Their meticulous approach to sustaining mutually beneficial artisanal relationships and consistent has production paved the way for them to work with many reputed brands.

The lengths to which Marasim has gone to ensure that they are staying true to the values of sustainability is what has perhaps set them apart. They make sure that the artisans they are working with have an easily accessible space and a workflow that minimises their commute and the overall effort required. Their on-ground team also works to ensure fair wages, ethical compliance, transparency, and quality management. This team is given international-level training to ensure the most efficient supply chain management and they keep things completely transparent when it comes to information — everything from raw materials to work process and related data is shared with their clients.

Maybe it’s the founder’s technology background that has proved to be a key factor in ensuring the successful management of Marasim’s day-to-day operations, which is process-heavy, analytics-driven, and most importantly, profitable for both the artisans and the clients.

Follow Marasim Co. here.

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