Kickstarting an Indian Enterprise...
Entrepreneurship is serious business. There is so much that goes into building a successful business idea, right from ideation of the plan to generating a favourable opinion of it but every ambition associated with a project could fall flat if the necessary investment or capital wasn’t generated for it. Today, when most people aim high with strong business ideas, investors shy away from backing projects that do not necessarily generate a profit margin in terms of monetary gain and this is exactly where kickstarter.com came in to create a mass-funded business revolution.
Kickstarter has helped enthusiasts take their projects from the realm of dreams to a very feasible reality with the help of crowd funding. People are encouraged to submit their plans and the way they choose to execute it, along with the funding required and people support these ideas by donating some money to the project, so as to watch it come to reality. Especially, people associated with creative arts find an outpour of support trickling that helps them realise their projects.
Today at Homegrown, we round up some of the most interesting kickstarter projects that both managed to capitalize on the Kickstarter concept as well as found their inspiration in India.
I. The World Before Her (Documentary)
India is a country that has produced women with varying opportunities. While some are out winning Miss Universe pageants, others struggle to get by every single day. Tapping into this irregularity is Toronto Filmmaker Nisha Pahuja’s award winning documentary, 'The World Before Her.' A delicately woven documentary about ‘what it means to be a woman in contemporary India,’ her project is aimed at garnering funds to make sure the movie reaches out to all parts of India, and is backed by stellar Indian artists such as Anurag Kashyap and Nandita Das.
You can read more about her project and still contribute to her project
.
II. Artefacting Mumbai (Art Project):
Dharavi is known to most as Asia’s largest slum and home to some incredible, indigenous businesses however small-scale they may be. In 2011, an Artefacting Team from Brooklyn, NY, headed out to turn it into a live art gallery and exhibition centre by taking up the beautification of the settlement with art projects and installations as well as involving young people in art workshops.
III. Bollywood Karaoke (Musical)
Bollywood has forever been accused of initiating unattainable dreams in the minds of young aspirants, with expectancies of dramatic background score and a romantic song on cue, exactly how it happens in the movies. Taking this neo-realism into account, Michael Reynolds initiated Bollywood Karaoke, a musical that traces the journey of a young boy as he sets out to woo the girl he loves, intertwined with whimsical and bizarre situations, and of course, Bollywood music. Unsurprisingly, the project quickly garnered the funding it needed and we feel inclined to admit, it deserved it too.
IV. Spiritual Spelunking (Culture and Music)
Stereotypical or not, India taught the world the healthiest way to gain all-encompassing balance between mind, body and soul via yoga, all while providing musical inspiration. Siblings Summer and Zac, seek to combine their understanding and love for the practice of yoga along with their penchant for performance art and music to create a collaborative piece where the worlds of yoga, performance theatre, music and spoken word lyricism collide to create a powerful piece that is inspired by The Himalayan Caves near Rishikesh, India.
V. Living in Exile (Cinema)
The Chinese occupation of the humble and scenic land of Tibet has not only led to intense international cross questioning, but has also driven depraved Tibetans to the country of India that has offered them recluse and hope. Carey Russell initiated Living in Exile which is a series of short films tapping on the sentiments of the refugee community of Tibetans living in India, as they watch their country annexed by China, politically and culturally with every passing day. His work attempts to tap into the innermost candid voices of the affected community, as it aims to be a unanimous voice of call for the issue.
VI. Project Lovejoy (Documentary)
Slavery is depicted as one of the world’s most condemnable human rights problem. But in India, sex slavery presents a grave danger to the future of women in most parts of the country. An active centre for illegal trafficking of young girls, infants, and older women, with the networks stretching to Nepal, Project Lovejoy is a documentary project by Benjamin Corey which aimed to address the issue of human trafficking, the various by-stand problems the issue has given rise to, along with talking to the families of the affected and the survivors who have made it through.
VII. Global Peace ExCchange (Non profit):
The Create Peace Project is a noble global initiative that facilitates exchange of peace messages between students of the USA and other countries, where the latter are given personally created peace cards by the former, along with the stationery to create one themselves. They also executed a similar project in India, where their target number was 20,000 students; wherein 10,000 students from the US could send peace cards to the equivalent number of students from India, especially students from the underprivileged section. They aim to involve students in a dialogue for global peace, where they are constantly exposed to aggressive elements.
VIII. Mohinders Shoes (Shoe business):
An American corporate lawyer discovers a pair of leather shoes on the streets of Mumbai, takes them back with him, and falls in love with them so much that he quits his job, travels back to India, sources out the best leather providers and shoemakers, involves them and has begun the shoe provider company, Mohinders Shoes. Michael Paratore’s crazy project not only exposes India’s ethnic leather shoes to Americans, but he has also succeeded in making a cross-country business partnership a successful affair.