On March 18, 2018 we took over Delhi with a first-of-its-kind, definitive street culture and lifestyle festival, HGStreet – for people of all backgrounds who wear their hustle on their sleeves. A place where your authenticity and originality can stand up and be counted amongst the icons who represent this brave new world best. Bringing together the best of local and international sneaker culture, hip-hop lifestyle, streetwear fashion, street art, skateboarding, music, food, and straight up creativity and innovation, HGStreet was a celebration of subcultures from across a diverse landscape, and those that are bringing them to the fore.

Take, for instance, Indian streetwear. While the street style movement finds its roots in LA’s skate and surf culture, over the years it took on many forms and manifests in different ways. Today, it has grown to include elements of hip hop fashion, Japanese street fashion, and modern haute couture. Labels like Stussy, Supreme and A Bathing Ape are counted amongst the world’s top streetwear brands, as this casual, comfortable style has become synonymous with personal identity. And now it’s India’s turn.

We’ve curated homegrown streetwear brands that, through their distinct designs, are repping different subcultures, ideas and identities. From the tribes of Arunachal Pradesh to minimalism, these designers and labels are inspired by India, made in India, and represent India.