Like many Indian kids I'd get ready for school watching music videos on 9xm and MTV. Later, my friends and I would gather at my tiny Hyderabad penthouse to get stoned and continue the same ritual: discovering the peaks of human creativity, in Alt J's Breezeblocks or Chelou's Halfway to Nowhere but with the adoration of mesmerized, glazed-eyed humanities students. A decade later it's still one of my favourite things to do, even more so with all the cultish lore around the art direction and storytelling of a well-crafted music video.

In the spirit of the same ambitious experimentations in visual art, here's a list of some music videos by Homegrown artists that have been on our radar this month:

Aksomaniac's new music video for 'Amsham' is based on the myths of Manmadhan and Njan Gandharvan. Manmadhan, AKA Kamdeva is the Hindu god of love and desire who was cursed by Lord Shiva to live in a formless state after he burnt him to ashes. He is believed to be born of the mind and rides a parrot, representing the vibrant, often uncontrollable nature of passion.

Njan Gandharvan, on the other hand is a 1991 Malayalam romantic fantasy film by P. Padmarajan, about a young woman who falls in love with a celestial creature that appears to her from a wooden sculpture but remains invisible to everyone else. The film was a reimagination of Yakṣī and the Gandharva, two figures from Kerala folklore who are known for their charming and seductive but dangerous nature. 

Directed by Aksomaniac himself along with Kaleido, and Kiran M, the music video draws from these stories in a theatrical and flirtatious vignette that captures desire, romantic encounters and in many ways, being seen through love. 

Hasan Raheem teams up with director and old collaborator Arham Ikram for his new track 'Bewajah' featuring Umair. The music video is  a cinematic depiction of a polo match which is a popular cultural sport in Gilgit-Baltistan, especially played annually on Shandur Pass, the highest Polo ground in the world. Hasan appears in all white, set against darker tones of the players, horses, and spectators, in a high-contrast, slow-motion video with a modern art-direction that draws from fashion, film and contemporary indie music-video aesthetics.

Written & Directed by Kalpit Vora, the music video for 'Aas' by Divyam Sodhi and Khwaab is created by first.wav Films. It follows a truck driver through a single winter day in rural Punjab, across his routine, the roads he travels, and the loving memories of his family as drives. Starring Aamir Aziz, the video follows the ethos of a short film, centering the isolation that comes with long-haul driving. The truck is both a secondary home and source of income for the driver. It's his old partner on the road, who he has spent long hours in, but now has to come to part ways with, leaving behind a little piece of himself.

Mere Pyare Pahad by Tarun Bisht, alongside Nikkisha and Saksham Dhyani, addresses Uttarakhand in a Pahadi mix of affection and frustration —talking about disappearing forests, reckless development, and the everyday neglect that keeps piling up in the hills. Snippets from the track point to land erosion, commercialisation, and political apathy, situating the mountains like a witness of sorts, that’s been ignored for too long. Directed by Yogaditya Chauhan of The Yogic Films, the music video leans into the sociopolitical story behind the place by moving through different slices of Uttarakhand's villages, roads, and landscapes.

Insaan by Aaina Padiath and Aaditya Laddha circles around questions of who you are versus who you think you are. The music video, directed by Mustafa Shabbir, explores that idea through a character-driven and slightly surreal experience of protagonist moving through different emotional states, as if he was drifting through versions of himself. The video follows him around the city as he looks navigates his inner world too and what it means to be a human being.

If you enjoyed reading this, here's more from Homegrown:

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