The laws of science elucidate why a range of phenomena behave as they appear in nature. If you had to assiduously examine the nature of pop culture in its purest form, what you might end up discovering is an intricate labyrinth of tumblr gifs, dinosaur memes and filtered pictures of sunsets tagged #YOLO.  The conclusive result is never the same, because unlike universal laws that delineate the likes of complex thermodynamics; pop culture is ephemeral, and always changing.

In an attempt to deconstruct the "science" of it all, we use assertive logic and empirical evidence to break down the inherent code that governs trending culture, from obsessive twerking to three second nude selfies. In the first part of this series, we decode the technology that's being accused of sending facebook into the technology graveyard where winamp's corpse is only beginning to rot.

"Send me a picture of your tits!"  

Snapchat is a consequence free sexting app everyone has always wanted--you send a naked picture with a specified time limit and feel secure in the knowledge that it will be deleted from their phone forever.

Until people realized you can screenshot the images. #PWND

WHAT'S THE POINT?

To get to the root of this issue, one will probably be struck with a deep insight into shifting patterns of social behaviour and surging teenage hormones. But on a superficial level, snaps are fun. They leave space for spontaneity and authenticity, creating an unstructured data model which doesn't  seem too constricting to express yourself in any particular way.