There are those who prefer to run with the pack, who choose safety and familiarity over constant changes, and then there are those who embody the spirit of ‘hustle’. Individuals who never stop, and are constantly reinventing and challenging the set norms of society. This weekend we’ll be paying homage to such firebrands who’ve gathered together for only day to share their experiences, knowledge and artistry. At Puma’s #RunTheStreets we are celebrating the hustlers and acknowledging the work they’ve done. They’ve changed the face of India’s artistic community in countless ways. And while some have not only changed the direction of their career paths, they have certainly reinvented creative fields by adding their own spin to it.
For this one-day congregation we will be taking over Todi Mills in Lower Parel with a showcase of the burgeoning creative industries of India and the individuals driving this city forwards. During this multi-venue event you can join in on workshops, masterclasses and panel discussions designed to engage and educate you on the many movements across the city that are forging a new artistic revolution. After the day is done, join us at an exclusive after-party featuring music from some of India’s most revered artists and a spirit that will carry you into the wee hours of the morning.
I. Workshops - Todi Mill Social - 11:30 a.m to 5:00 p.m
a. Urban Recipes: Creating a Social Archive Through Found Sound
Time: 11:30 am - 2:00 pm
Host: Sanaya Ardeshir (Sandunes)
This workshop will explore Sanaya’s relationship with found sound and her experiences building urban archives. The workshop will feature an short film screening that introduces the Searching for sound project. You’ll also get a chance to look at alternative applications for Found Sound in music making.
Activity: Learn how to turn your phone into a field recorder. Embark on a 15 minute sound scouting field trip and get a guided demonstration on how to convert those sounds into musical content.
Available slots: 20
b. The Art of Photography: The Power to Capture a Moment in a Frame
Time: 2:00 pm to 5:00 pm
Host: Arsh Sayed
The power to capture a moment in a frame is what photography essentially is about. Arsh will take you through his understanding of the yesteryear processes mixed with modern day graphics. Another major subject he’ll touch upon that plays a major role in the growth artistsʼ career is a representative or talent management.
Available slots: 20
II. Masterclasses - Café Zoe - 12:30 p.m - 4:30 p.m
a. Music through the Lens: Conceptualising Video for the Music Industry
Time: 12:30pm - 1:45pm
Host: Reema Sengupta
Music has been increasingly consumed as an audio-visual experience. More than just as marketing devices, videos are being used as visual representations of the story the song hopes to express or the narrative an event/brand aspires to create. The director & co-founder of CATNIP, a company that started out doing only music oriented video content, takes us through different formats of video content that support the Indian music industry, and the specific thought processes that go into executing them.
Available slots: 50
b. Straddling Lines: Working on Collaborative Projects
Time: 1:45pm - 3:00 pm
Hosts: Sid Vashi & Aakash Bhatia
“If two minds think alike then you don’t need one of them.”
Voices from the music and film industries, Sid Vashi and Aakash Bhatia are here to talk about straddling artistic and cultural lines in collaborative spaces. These two artists will talk about the unique ways in which they infused their work with their interpretation of the Indian identity, how they straddle the line between commercial and independent projects, and the best practices to give and receive artistic feedback when in a collaboration with somebody.
Available slots: 50
c. Shaping Experiences: An Exploration of Ideas in New Media
Time: 3:00 pm - 4:30 pm
Host: Tejas Nair
Tejas Nair is a Mumbai based artist, music producer, creative technologist, and one of the faces behind the EyeMyth Festival. He is here to talk about new media and the hustle it takes to produce. When it comes to media, playing it safe is a cardinal sin. This masterclass is about stirring up conversations, thinking past the conventional, and exploring the exciting new expressions of art and media.
Available slots: 50
III. Panels - Summer House Cafe Mumbai
a. Learning By Doing: A New Wave of Education in Creative Industries
Time: 3:00 pm - 4:30 pm
Panelists:
Jash Reen (Wolves.)
Akshay Rajpurohit (Musician - Aqua Dominatrix/Scribe/Pangea)
Sanaya Ardeshir (Musician- Sandunes)
Maker’s Asylum
As creative industries evolve alongside new tools and mediums, more and more young artists are teaching themselves skills in newer, dynamic ways. As the world opens itself up in new ways, young creatives are realising that they can teach themselves to do almost anything for free. But is this game-changing landscape signalling a shift towards empowerment or mediocrity? Join us for a conversation about the intersection of art and technology, how to empower yourself with knowledge, and the debate on self-learning versus formal training across various creative industries.
Slots Available: 70
b. Building Creative Cities: What do the Creative Cities of Our Future Look Like?
Time: 5:45 pm - 7:15
Panelists:
Akshat Nauriyal & Giulia Ambrogi (St+art India)
Sameep Padora (sP+a)
Tejas Nair (Press Play Studio)
Architecture is a subtle, often unnoticed art form and it’s all about the fusion of practicality and beauty. On the other hand Street art is bold, in-your-face radicalism using space to address socio-cultural-political issues through the medium of art and carpentry. It’s designed to grab your attention. Virtual reality is immersive—it’s a new dimension of space, it’s about literally putting yourself in another person’s shoes. All these mediums interplay to map out the future of art in the city. Talking about the future possibilities for creative cities can be an overwhelming challenge but our panel will try to decipher what lies in store.
After-Party - Summer House Cafe Mumbai - 9pm onwards
11pm - 12am: Kumail (Knowmad Records)
12am - 1 am: Folic State (Shark & Ink)
1am - 2am: Arsh x Potter (In The Groove)
Register here to join us this Saturday, October 7 at Puma #RunTheStreets Takeover. For more details and to RSVP to the event, visit the Facebook event page.