KFC recently launched a pretty innovative creation, a limited edition 5-in-1 meal box that doubles up as a power bank to hook up your smartphone to charge on the go. Partnering with Blink Digital, this in-built power bank, called ‘Watt A Box,’ even comes with complimentary USB cables, and considering the fast-paced lives we live, a box in which you can eat and charge your phone at the same time sounds quite convenient. Unfortunately, only a lucky handful of hungry customers get the opportunity to own a Watt A Box. Random customers ordering the 5-in-1 meal will be handed their very own Box, you can even enter a contest at the KFC India Facebook page, and who knows, you might head home with a belly full of crispy goodness and a handy, portable and removable 6,100mAh battery charger as well.

“We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch Watt A Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt A Box around,” said KFC India CMO, Lluis Ruiz Ribot.

“In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful - whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!” said Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital. Although the power bank didn’t fully live up to expectations on the charging front, as tested by BGR with an iPhone 5S and Redmi Note 3, it is nevertheless an interesting and fun attraction for customers in the competitive fast-food market

Video courtesy of KFC and Blink Digital