unforgettable
Perfectly endearing, by casting WWE wrestler (and son of the soil) The Great Khali, the product manages to talk itself up without even appearing to do so as part of an excellently narrated story. Created and conceptualised by Publicis India, the campaign is equal parts fun and memorable. It has been directed by Ayyappa KM, who is known for his comic timing, and has previously directed films for Flipkart, The Times of India, Chennai Wake Up, and Bingo.