Fuzzy Logic’s 3-track independent debut EP “Money Talks” adds a new layer to electronic music with its groovy vocal hooks and glitchy samples.
Arfaaz Kagalwala, alias Fuzzy Logic, strives to make electronic music a more personal experience, by using voice and eccentric samples in his live performances. A music producer, who often composes music for film and television, Arfaaz is all set for the launch of his debut EP, which was recently released on the 10th of January 2014 and met with critical appreciation.
Stream the 'Money Talks' EP Below:
Our focus here, however, is Kagalwala's new video, “Money Talks”--an offbeat visualization that he believes is a stark deviation from his other work, musically and concept-wise. The idea of the song, Arfaz says, is rooted in a slightly dark space. In an independent industry where artists only just seem to be grasping the full potential of dabbling in visual representation of their aural artistry, we'll admit he seems to be a few steps ahead.
“The song has a cynical tone, because it speaks about how money drives everything today. You know living in Bombay, we’re constantly faced by this valuation- it’s become such an inherent part of our lives. It clearly defines your “worth”, if you have money you can get anywhere, have friends, or do anything. “
Steering away from his rather unconventional style, he feels this track is experimentation with elements of pop/mainstream/EDM culture “to a certain degree”. As for the video, he leaves the credit to his director, Sachin Kotre.
“The video doesn’t have a definite story as such” says Arfaz, but depicts three different people in varied situations revolving around money. Whether it’s a bank robbery, photo shoot, or an encounter in an alley, all the three situations create a strong visual. The video was recently launched on VH1, after Arfaz sent them a request.
“I just sent them (VH1) the edit, and asked them to possibly feature it if they happen to like it. And they did; they added it to their schedule, which was cool. “
As for the production value, he believes investing in production cost does go a long way; you get a good quality product in the end.
“Its an expensive business, no one will work for free. If you want a high quality video, you need to invest in some good production.”
For Arfaz, this video was more of a social experiment, with him testing out new forms of interpretation. Strongly influenced by UK garage artists like Disclosure and Mount Kimbie, he tried to blend familiar elements of German house and Techno music to his music.