HG Hires: Lifestyle Event Production Manager

HG Hires: Lifestyle Event Production Manager

Over the years Homegrown has established itself as a youth media company powered by an online publication, creative agency, an events arm and a talent management vertical. At the core of this lies our team of creative, fun and hard-working individuals that are pulling all the invisible strings that make it all happen. Presenting India’s dynamic youth culture with authenticity, dismantling cultural agendas to create a space that is nonlinear and unshackled from stereotypes and translating these elements into offline socials and events is a lot of balls to juggle. But you know what they say about the circus – you will never be bored.

We are now looking for someone to lead the events functioning of Homegrown in the role of Event Production Manager for our lifestyle events. An Event Manager is, above all, a project manager who understands on-ground operations, production and fabrication, tech as well as marketing and promotion techniques.

Essentially, you’d be required to manage all event-related projects, from the conceptualisation to the closing phase as per internal and client expectations. Our projects largely include lifestyle events with recurring clients like adidas, Nike, Puma, and Budweiser to name a few.

Homegrown is not for the faint-hearted. We work hard, as a team, and would like to see enthusiastic, able candidates who are willing to push the boundaries and are obsessed with quality work, with a keen eye and attention for finer details.


  • 3-5 years of experience as an Event Manager is essential – experience with lifestyle events and cross-functional roles is preferred but not absolutely required.
  • Knowledge of all aspects of production is absolutely mandatory, including fabrication, sound, light, audio-visuals, tech, show flow management, and such is vital. Exposure to technology-based solutions like 3d mapping, AR, VR, and so on, is desirable.
  • Budgeting and costing for the event is also imperative. You will be expected to work out cost comparatives against multiple vendors.
  • Must possess the ability to negotiate with vendors and work on profit maximisation for each event, and also be able to source new vendors for quality but competitive pricing.
  • Conducting recces and making related reports as per plans.
  • Thinking operationally and understanding spaces well to effectively and efficiently use venues.
  • Planning the complete event, right from setting the timelines prior to set up, production and set-up timelines, manpower/management planning and so on.
  • Supervise all event requirements and ensure a glitch-free execution.
  • Ability to work under pressure and stringent deadlines are critical. Travelling will be required and can be extensive at times. Only those who have a passion for this field of work should apply.
  • Must be able to communicate with client effectively and coordinate with internal and external teams.
  • Must have strong leadership skills and be able to work in a team and delegate tasks effectively to ensure optimal use of time.
  • Must be able to think and perform in a structured manner and bring a high level of organisation to the event (pre, during, post).
  • Must be capable of ensuring deliverables in a timely manner, in strict adherence to quality and safety parameters.

Write in to careers@homegrown.co.in with your CV and cover letter with the subject line ‘Event Production Manager’.

Homegrown’s Events:

Conceptualisation and detailed execution of events is Homegrown’s forte. In the past, the team has hosted and worked on a myriad of events, mostly in the lifestyle space with top brands like Nike, adidas, Puma, and Diageo, to name a few. We have cross-functional roles with the clients during events which include, but is not limited to, event production, event management, curation and programming, driving strategy with experiential events, guest listing, and so on.

Few of Homegrown’s events:

Homegrown Street Festival: A lifestyle, street, and sneaker culture festival to celebrate everything that runs our streets- the fashion, the b-boying, dance, skateboarding, the labels and brands, sneakers, the creative minds, and most importantly, the people.

A multi-warehouse take-over in New Delhi at Dhan Mill Compound, HG Street was a first-of-its-kind festival wherein we had a culmination and celebration to represent contemporary India. The brands we had on board for this were adidas, Puma, Nike, Reebok, Pernod Ricard, DC, Shopify and a whole host of independent fashion labels.

BUDx: BUDx is an electronic music lab and a flagship property of Budweiser which serves as an innovative platform curated with the aim to provide world-class experiences in music​ with the key players who are driving the electronic music movement- in India and globally- present in one space over the course of three days. Through its structure and content, BUDx puts the spotlight squarely on the development of electronic music in India as a tool of social cohesion and empowerment.

Puma ‘Run The Streets’ Takeover: To celebrate the pioneers and the hustlers of the country, and those of the future generation, we put together a 3 venue Todi Mills takeover for the Puma ‘Run the Streets’ Campaign launch event of the Tsugi collection. The day saw workshops, masterclasses and panel talks on topics revolving around new media, the future of the arts in our country and that of collaboration. This further culminated into an after party featuring some of the best DJs in town.

Johnny Walker’s ‘Join The Pact’: Homegrown and CSM worked with Diageo to activate #JOINTHEPACT at a large scale in Mumbai and Delhi, encouraging consumers to make their commitment to never drink and drive.

The campaign was spearheaded by Johnnie Walker’s Global Responsible Drinking Ambassador and two-time Formula One World Drivers’ Champion, Mika Häkkinen.

With this campaign, Johnnie Walker looked to gather sign-ups for the responsible drinking campaign as well as​ create a unique auto event, and drive excitement around the arrival of the Caparo T1 on the roads of India for the first time.

This was done through tastemaker activations, mall display of Caparo T1, digital campaigns, OLA activations, press interviews with Mika Hakkinen as well as a Sunday on the tracks where 12 people got to ride in the car with Mika the legend.

Hoegaarden Brunches: To celebrate the women of today, the drivers of culture and entrepreneurship, and the women who are changing the game in the various fields they work in, Hoegaarden with Homegrown hosted a series of brunches in Mumbai, Delhi and Bangalore. These brought together women across fields to come and soak up a really great afternoon with Hoegaarden-inspired food and cocktails and feel a part of a community. Themes of the brunches have ranged from an art brunch to a brunch with letter writing to help the guests reach eventual catharsis.

HDFC Life ‘The Memory Project’: #TheMemoryProject is a collection of stories about love, loss, and nostalgia. When somebody passes on, a breadcrumb-trail of memories can lead us back to them again. In remembering the ones who have passed away, there is a solace to be found in the objects and memories they leave behind. Bits and pieces of memories can find themselves in old photographs, t-shirts, collections of keys, shaving kits, beaten-up suitcases, and knick-knacks otherwise mundane. Homegrown and HDFC Life have put together a home of memories expressed in poetry, art, and music for The Memory Project to celebrate the loss of loved ones.

Nike Air max Day: We celebrate the history of Nike’s Air max shoes in a fashion befitting its iconic legacy.​ Nike’s Air max shoes have left a lasting impression on the lives of sneakerheads around the world. To pay homage to that fact, we wanted to curate distinctly different yet definitely ‘Air max’ experiences.​ ​To kick-off Nike Air Max Day celebrations in India, we conceptualised India’s first ‘Sneaker Ball’ on March 26, 2015​. In 2016, we had the first Nike sneaker spa down in India as well as sneaker customisation of the Air max that was raffled.​ We also celebrated 28 years of Air Max Day at HGStreet 2018.

adidas ZX Flux: To launch the adidas ZX Flux in India, we brought together a host of different artists to interpret what infinite possibilities are with a blank canvas symbolising the unlimited options with the skeleton of the shoe. The event saw an art gallery set up on the first floor of Todi Mill taking everyone through the artwork inspired by iconic shoe.

Write in to careers@homegrown.co.in with your CV and cover letter with the subject line ‘Event Production Manager’.

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