Times Out & Proud is a campaign initiated by Times of India towards creating inclusive spaces for the LGBTQI+ community. They aim to bring about social change and awareness around the LGBTQI+ community through a dedicated space in the classifieds section for a period of 3 months. The classifieds section would be where anyone from the community can display their ad, story, public announcement, or anniversary. A completely dedicated safe space for the LGBTQI+ citizens as well as their families to participate in becoming a more inclusive society and country.
According to their website, ‘The campaign is a hope to change the social mindsets and prejudiced perceptions towards the LGBTQIA+ community. The campaign film launched on TOI’s digital platform, is a captivating story of people from the LGBTQ community and their families who have been living with a hope of an inclusive world. The film offers a sneak-peak into the lives of the people who have endured all societal discriminations as they pour their heart out in the classifieds columns. The initiative, Times Out & Proud, is conceptualised as a continuous series of multiple initiatives across print, digital, TV, radio and on-ground. Through various content, interactions and activations, the campaign will aim to better integrate the LGBTQ community and raise awareness of their issues.’
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