Indian Concept Store Uses Sustainable Practices & Natural Materials To Create Unique Clothing - Homegrown

Indian Concept Store Uses Sustainable Practices & Natural Materials To Create Unique Clothing

Minimal and sustainable design practices are on the rise because the urban Indian believes in living intentionally and engaging with brands that have a strong ethical and creative ethos. The ethos of a brand is usually driven by a combination of the collective’s beliefs and experiences. Industrialization and mass-production have lead to a surge in fast fashion and as a result, there has been a divergence from a more natural and personal language of making clothing. Architect Ludwig Mies van der Rohe was the first to reinstate that, ‘less is more’ and CORE wants to reengage this philosophy in times where minimalism and conscious design are so integral and significant.

Founded in 2019, CORE hoped to re-define clothing with a strong emphasis and commitment to using the highest quality of natural, eco-friendly and recycled fabrics to give life to their designs. Citrus fibre, aloe vera, rose, tencel, hemp, corn, and waste milk are some of the natural by-products they use to make their clothing. The result is an earthy, light, ergonomic, aesthetic and unique line of clothing that celebrates a lost art of creating apparel that is resonant with contemporary themes and is defined by crisp cuts and lines. While the impact of fast-fashion in our culture is undeniable, slow-fashion caters to a more conscious and sensitive need to create products that have an accentuated cultural impact and a minimal environmental impact. CORE aims to change the way people perceive slow fashion, making it accessible & relatable to a wider range of consumers. Via an array of curated events, workshops & collaborations, they aim to inform as well as engage an ideology that they believe will change the fashion scape for the better.

The Green Room by CORE wants to engage consumers and introduce a discourse into the advantages that come with adopting sustainable consumerism practices. They enable people to understand the utility and feasibility of natural materials and their macro and micro implications in our lives. Their first workshop was in collaboration with Bare Necessities where they had experts talk about zero-waste-living followed by a DIY beauty workshop that people can implement in their everyday lives. They highlight that sustainability can be truly effortless and a wide range of easily available products can be used to communicate an idea or create clothing infused with intent and quality. From diverse weaving courses to Kombucha making to organic farming to producing natural dyes, the workshops enable people to independently engage with sustainable practices.

Source: (L) Unrequited Love (one shoulder top) & Ok Boomer (high waist shorts) via instagram & (R) Not a Thrist Trap (bralet) shot by Fathima Mehreen

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You can find their collections here

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