Move Over The $3500 Gucci Kurta, Go Homegrown With Delhiwear’s Kurta

The history of high fashion brands’ indulgence in cultural appropriation is a familiar trope that we witness every season and the much loved kingpin of fashion, Gucci, is the latest label to indulge in some fresh cultural appropriation faux pas.

The Italian fashion giant made headlines this week for selling a kurta worth INR 2,55,629 ($3,500). The official website describes the ensemble as a ‘floral embroidery organic linen kaftan’. Gucci’s spinoff of the kurta features an off-white palette with floral embroidered yolk, a neck opening with a self-tie tassel, and patchwork on the sleeves.

The issue of cultural appropriation in the fashion world perpetuates negative stereotypes that engage in the improper recontextualisation of a cultural product which can result in offence and can be considered extremely disrespectful and insulting.

If you’re sick of seeing ridiculously overpriced and tone-deaf first-world brands’ interpretation of desi silhouettes, we have the perfect homegrown alternate — Delhiwear’s Vardi is the ideal kurta collection of the season.

VARDI - A Collection by Delhiwear marries the simplicity of Indian culture into a contemporary take on the kurta.

The term ‘Vardi’ gives an idea of how each garment can be worn as a uniform – carrying confidence within oneself and glowing in the comfort of simplicity.

Use an exclusive discount code to save some extra bucks on Delhiwear’s crisp vetement on your next shopping spree.

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