Homegrown Label Margn's Fall Campaign Is All About Creative Exploration Via Knitwear

Margn, a conscious craft menswear label, explores ideas around masculinity and humanity and is the voice for social issues that surround and impact us. It narrates heartfelt stories through socio-conceptual designs, redefined knitwear, symbolic tactile developments and thought-provoking imagery.

Captured through the lens of Rishi Raj (@i.m.rishi) and interpreted by stylist Abhishek Kumar,thedebonairboy,the fall campaign explores the wild world of Margn, where beings reside in a new space of freedom, beyond the confines of reality.

Tapping into childlike imagination , the campaign engages the viewer with its’ unorthodox silhouettes paired with animal motifs.

‘With this campaign, we want our community to think of us as more of a habitat, a world, and not solely a clothing brand. Margn, a world where things could be upside down, where imagination runs free.The campaign was born from the thought of how kiddish we can be. The freedom which we had as children allowed us to express ourselves freely without thinking twice.’

And that’s what we wanted to emulate here.’

— Studio Margn

The homegrown knitwear brand seeks out to carve its own niche in the industry with its fall campaign. The label also strives to strike a conversation that goes beyond commercial appeal by building unique habits and perspectives, and not solely a clothing brand. Margn is a world where things could be upside down and where imagination runs free!

Check out the labels’ latest collection here.

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