A Malavika Jayaram Photoseries Pays Homage To The Way Magazines Shape Culture & Identity

Malavika Jayaram's photoseries, 'from the pages', pays tribute to the collective impact and influence of magazines, particularly in the way that they shape creativity and individuality. Using neon colours and cut-out figures that are all too familiar to anyone who grew up in the 90s, the series is a reminder of the power publications have when it comes to defining culture and trends. We caught up with the Homegrown creative to find out more about her creative process and more.

Tell us a little about 'From The Pages'

She embodies magazine cutouts into her outfits, reflecting how the imagery from magazines grabs our attention and shapes our self-perception. Magazines have long been a medium for expressing individuality, creativity, and cultural identity. As they continuously evolve, they not only influence fashion but also affect how people think and act. This dynamic influence constantly reshapes how we dress, think, and live, making it a powerful tool for personal expression and cultural commentary.

What are some things you learned while putting this project together?

While working on this project, I learned the importance of being extra prepared beforehand. Planning the materials, especially magazine cutouts, was crucial to ensure they harmonised in colour and didn’t overpower the frame. Visioning and testing the cutouts early on helped me figure out how to bring them to life during post-processing. But the greatest lesson was to stop overthinking and just move forward — that’s what ultimately led to these images.

What are some of your biggest inspirations over the years of your artistic career?

My creative process revolves around creating surreal frames bursting with vibrant colours, blending experimental fashion and mixed media art. I love fusing unexpected elements to create visuals that feel out-of-this-world.

What are some of your biggest influences as an artist?

My biggest influence to start shooting fashion was fashion itself. Since childhood, I’ve been fascinated by how I could style myself in quirky, unique ways through mix and matching, layering, and colour blocking—drawing from trends that continue to evolve today. Photographers like Elizaveta Porodina and Rafael Pavarotti have greatly inspired me, but my mentor, Victoria Krundysheva, has had the most profound impact on my work over the past year. Their vision has shaped my approach to fashion photography and storytelling.

Who are some artists who are currently on your radar?

There are so many artists on my radar right now, but I’m especially drawn to those who are ready to push boundaries and experiment without limitations. I love seeing creatives who aren’t afraid to break the mould and explore new, uncharted territories.

You can follow Malavika here.

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