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Cord’s Winter 25–26 collection, ‘Daydreamers’, expands the brand’s nostalgic aesthetic into a richer, more immersive narrative. Figures emerge from frames; landscapes dissolve into textures; plush wools and velvets blend with Cord’s signature linens and cottons — creating a tactile harmony that captures the liminal space between dream and reality. Traditional techniques such as hand smocking, appliqué, and detailed embroidery highlight the label’s dedication to craftsmanship. Rather than tapping into nostalgia as a theme, Cord elevates it to an atmospheric level, delivering garments that feel personal, expansive, and emotionally resonant.
Long known for transforming nostalgia into a design language, Cord’s Winter 25–26 collection, ‘Daydreamers’, opens like a series of intimate visual narratives that float in the liminal space between dream and reality. This season, the homegrown label deepens its commitment to storytelling — blurring the edges between illustration, weaves, and tactile luxury.
At the core of ‘Daydreamers’ is the label’s devotion to print-making as a form of memory work. Figures slip out of their painted frames, landscapes melt into textiles, and scenes unfold across silhouettes with cinematic ease. There’s a surrealism to the imagery—a nod to the liminal spaces where imagination softens reality—but it’s grounded in the Indian visual traditions that inform the brand’s sensibility. The Neha Singh and Pranav Guglani-led label leans into narrative without resorting to nostalgia as cliché; here, nostalgia becomes atmosphere, woven into colour palettes, tonal shifts, and textural play.
Textiles anchor this collection as much as the prints. Plush wools and velvets form the season’s foundation, offering warmth without heaviness, while Cord’s signature linens and cottons bring balance to the visual drama of the prints. The interplay of these materials creates a tactile rhythm — the push and pull of the everyday and the imagined. The label’s commitment to craftsmanship remains front and centre, with hand smocking, appliqué, and intensive hand embroidery woven throughout. These techniques call back to an era when clothing was shaped by patience and skill, yet Cord reinterprets them through a lens that is thoroughly contemporary.
While many brands mine nostalgia for aesthetic shorthand, Cord treats it as a complex, lived sentiment — one that informs how we remember places, people, textures, and moods. ‘Daydreamers’ pays homage to those fleeting in-between moments: the pause before a thought forms, the residue of a dream carried into morning, the warmth of a memory you can’t quite place. The result is a collection that feels both intimate and expansive, designed for wearers who see clothing not as armour but as an extension of their inner landscapes.
Explore the ‘Daydreamers’ collection here.
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