With the conversation around textiles and the pollution they cause gaining more momentum, many people are slowly turning away from fast-fashion brands and are opting for more sustainable options. In response, many brands are also turning to more sustainable models of production from start to finish. Adheera, an Ahmedabad-based textile brand is one such label that uses the age-old technique of ‘shibori’ and uses organic fabric and botanical dyes to create unique and timeless handloom clothing that moves beyond the season-style aesthetic.
While tie-and-dye has been a part of cultures across centuries, there was a sort of resurgence of the prints at the height of Coachella hype and its boho-driven aesthetic. Founded by Dipika Udhani, a self-taught shibori Artist and a Fashion entrepreneur based in Gujarat, Adheera emphasises the techniques of Japanese manual resist dyeing.
Born out of a curiosity about learning tie and dye techniques of imprinting, the brand is giving the age-old practice of Shibori an ethical spin as they create minimal waste designs by replacing chemical dyes with natural dyes. Moving away from the seasonal garments ideology of fast fashion brands, they promote timeless pieces that have exquisite details of tie-dye, surface ornamentation and embroidery and where each garment speaks of a story in patterns and colours, yet is equally novel and unbound from tradition.
With a dedicated focus on sustainability, they use materials and follow a process with minimal damage to the environment. From sourcing organic fabrics to employing hand stitching to finish and piece together their apparel wherever possible. They are also engaged in working upon techniques that use waste fabrics from their previous collections and are revamped for new collections. With the production of the garments being customised, they also discourage mass production.
A conscientious brand, they understand its social impact and aim at empowering local artisans as well as artisans from other cities. They also work with various NGOs and collaborate with them over the course of their production cycle.
Check them out here.
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