
New media has cracked open the cultural floodgates, letting diverse voices and bold ideas flow into the mainstream like never before. The internet has given historically marginalized communities like LGBTQ+ creatives, disabled artists and underground subcultures a space to not just exist but to thrive. Whether it’s indie filmmakers dropping experimental shorts on YouTube, digital artists reimagining traditions through AI, or bloggers exposing social injustices, new media is rewriting the rules of cultural production. Some see this as a revolution in representation, while others argue that algorithms and virality have made pop culture more homogeneous. But one thing is undeniable — new media has changed the game.
And that’s exactly what EyeMyth, India’s premier media arts festival, celebrates — the intersection of art, technology, and storytelling. It’s a space where creators, musicians, and digital visionaries come together to showcase the future of media arts in India and beyond. Every year, it brings us an electrifying lineup of conversations, performances, and workshops that celebrate the ever-expanding world of digital creativity.
To highlight the role of new media in shifting culture though immersive experiences, the festival recently organized 'Luma', an evening of audio-visual performances at the G5A warehouse. Here's what you can expect from it:
BigFat x MYLES
Following their universally acclaimed audio-visual sensory extravenganza, 'Overture', this duo returns with a fresh, experimental A/V set, fusing sound and visuals in a way that defies conventions.
philterSoup – Lights On
A live performance by Mumbai-based philterSoup, offering a sneak peek into his upcoming leftfield electronic album. Expect a mesmerizing fusion of ambient, IDM, UK garage, and jungle, layered with hypnotic visuals by Saba & Sankalp.
blueprints feat. Ankit Dayal x Parizad D
An immersive sound and video art collaboration, creating a dreamlike journey through surreal landscapes to explore one's inner realities.
From mind-expanding discussions to audio-visual spectacles, EyeMyth 2024 is the place where art, tech, and culture collide. Whether you’re deep in the game as a creator or just someone who loves exploring the outer edges of art and technology, this festival promises to leave you inspired and questioning reality itself.
From mind-expanding discussions to audio-visual spectacles, EyeMyth is the place where art, tech, and culture collide. Whether you’re deep in the game as a creator or just someone who loves exploring the outer edges of art and technology, this festival, with this evening, promises to leave you inspired and questioning reality itself.
'Luma' is taking place on February 8 at G5A, Mumbai.
Follow the EyeMyth Festival here.
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