Tapping into childlike imagination , the campaign engages the viewer with its’ unorthodox silhouettes paired with animal motifs.
‘With this campaign, we want our community to think of us as more of a habitat, a world, and not solely a clothing brand. Margn, a world where things could be upside down, where imagination runs free.The campaign was born from the thought of how kiddish we can be. The freedom which we had as children allowed us to express ourselves freely without thinking twice.’
And that’s what we wanted to emulate here.’— Studio Margn
The homegrown knitwear brand seeks out to carve its own niche in the industry with its fall campaign. The label also strives to strike a conversation that goes beyond commercial appeal by building unique habits and perspectives, and not solely a clothing brand. Margn is a world where things could be upside down and where imagination runs free!
Check out the labels’ latest collection here.
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