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Ardent millennial chocolate lovers who swear by chocolates and claim to have tried them in all their types and variants (white, dark and milk) are in for a surprise. There’s a new type of chocolate that has been invented and it is (wait for it) in a lovely colour of pink. Developed by Barry Callebaut, the world’s largest cocoa producer, the pink chocolate being termed as the ruby chocolate is the first new natural colour of chocolate since we fell in love with the white chocolate that Nestlé unveiled more than 80 years ago.
The unique pink colour of the chocolate is not an artificial additive but comes from processing the ruby cacao beans which are grown in the Ivory Coast, Ecuador and Brazil. It’s a very trendy millennial pink, but Nestlé SA prefers to call the new shade “ruby chocolate,” and says it has a natural berry flavor that is “sour yet sweet.” The Ruby chocolate has a certain freshness to it and has a sour, fruity, berry like taste. “The treat offers “an intense sensorial delight,” and it’s “not bitter, milky, or sweet, but a tension between berry-fruitiness and luscious smoothness.” reported Refinery 29 quoting Barry Callebaut. It has been targeted towards the millennials and claims to be the ‘ultimate indulgence for the Instagram age’ reports The Guardian.
The company’s research department unexpectedly discovered the color around 13 years ago while conducting studies of cocoa beans and have been developing it since a decade. Ruby chocolate was launched on September 6 at an exclusive event in Shanghai, China, according to Food & Wine.
It is ‘pink’ and it is ‘chocolate’, thus the company is hoping that the product will be a big hit for Valentines 2018. Although you would not find the seemingly delicious pink chocolate giving company to its white and dark variants for at least 6 more months, the ruby chocolate definitely seems worth the hype and the wait.
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