
I. CLEAN AND DRY - Intimate Vagina Bleaching
II. FAIR AND HANDSOME featuring Shah Rukh Khan
III. GARNIER MEN POWER LIGHT featuring John Abraham
IV. PONDS WHITE BEAUTY FACIAL FOAM
V. PONDS WHITE BEAUTY EPISODES starring Priyanka Chopra, Saif Ali Khan and Neha Dhupia
This dramatic ad is stretched over four episodes, creating a story arch that revolves around a woman and her quest for validation - that is finally appeased after using the Ponds White Beauty cream. Priyanka Chopra is haunted by the fact that Saif Ali Khan leaves her for Neha Dhupia. Motivated to make him painfully aware of what he lost, she uses the cream that makes her visibly fairer, and is successful in getting his attention. Not only does the ad promote the fact that you need attention from a male to validate your worth, it promotes the fact that that same attention is rooted in fairness, all endorsed by the biggest names in our film industry no less.
VI. Vaseline Men feat. Shahid Kapoor
VII. Neutrogena Fine Fairness feat. Deepika Padukone
VIII. Garnier Skin Lightening Feat. Esha Deol
Words: Mandovi Menon
[Disclaimer: The author is a brown-skinned bitch.]