Rajnikanth’s Strange New Sci-Fi Music Video Reached 11 Million Views In 3 Days

The new Tamil superhit 2.0 – sequel to Robot – just hit theatres today. As a teaser, Dharma Productions released a visually striking Hindi version of the film’s most famous music video, Tu Hi Re, featuring none other than Rajnikanth and Amy Jackson as two robots drifting in a strange, very high-production value futuristic… warehouse? With no shortage of brightly coloured costumes, shiny purposeless orbs of all sizes, neon eyelids and even an endless flow of bubbles (yes, bubbles), the two actors glide in and out of sets full of steam-blowing disco vents on weirdly-shaped motorbikes.

Composed by A.R. Rahman and written in Hindi by Abbas Tyrewala, this song is a romantic one – it’s all about his digital soniye – with a super catchy tune that’s got an equally strange vibe. According to DNA, the filmmakers spent over 20 crores on this one song alone, and the 3D film’s overall budget nears 550 crores (AKA, the most expensive film ever made). It paid off – as the video propelled to over 1 crore views in just four days.

And if that wasn’t bizarre enough, the Cellular Operators Association of India (yes, that’s a thing) has written to the infamous Censor Board asking to ban this video, because it promotes an “obscurantist and anti-scientific attitude towards mobile phone towers and mobile services.” It seems 2.0’s dystopian, absurd technological future is a lot closer to our current reality than you thought.

S. Shankar’s directorial debut, 2.0 is about an inexplicable threat to the government that scientists are helping to understand. It also marks Akshay Kumar’s debut in the Tamil film industry. Undoubtedly one of India’s most advanced sci-fi undertakings, this movie is bound to be a massive success that you should watch for this one song if nothing else.

If you haven’t already, watch this bizarre video here: