Unraveling Pink Elephink...
I. How did the brand, ‘Pink Elephink’, come about?
II. What are your design sensibilities when you approach a project?
Riya, from stop-motion videos and short films that you made while studying in London to graphic motion animation and designing for clients in Mumbai, what’s the alarming difference? Do you think Mumbai outlets are open to quirky doodle designs that you specialise in?
IV. What are the rules for setting up a design studio? How do you weave your creative work into a client’s sometimes unilateral idea?
V. Working as a team, how do your shoulder responsibilities and share work, between each other?
house of vans, india, indie music, nh7, homegrown, nishchay parekh
VI. What do you make of the design industry in India? Give us some insight into the opportunities that exist for young designers?
VII. Can you share with Homegrown some funny anecdote of bizarre client demands? How do you deal with them?
‘goes I know not where to fetch I know not what’.
VIII. Finally, how do you see the brand and studio expanding in the future?
