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India’s cannabis laws draw a sharp line between banned narcotics and permitted leaf- and seed-based products, enabling a regulated wellness market for CBD and cannabis-leaf formulations. Brands like The Trost, BOHECO, Qurist, Cure By Design, Kushiva and Cannavedic operate under Ayurvedic and AYUSH frameworks, but consumers must scrutinise ingredients, licences, prescriptions and lab reports before buying.
Cannabis occupies a peculiar place in India’s legal and cultural landscape. While traditional cannabis-based narcotics such as ganja and charas remain prohibited under the Narcotic Drugs and Psychotropic Substances (NDPS) Act, the law does not place every part of the cannabis plant under the same blanket prohibition in India. Cannabis leaves and seeds are excluded from the Act’s definition of cannabis, creating a legal route for certain leaf-based preparations. Separately, cannabis-leaf medicines can be manufactured under regulated Ayurvedic frameworks, including AYUSH licensing and, in some cases, prescription requirements.
This distinction is increasingly relevant as a new crop of Indian brands turns cannabis-derived ingredients into oils, gummies, topicals, and other wellness products. But in a category still clouded by misconceptions, legality and consumer trust remain closely intertwined. As Harshal Goel, Founder and CEO of The Trost, puts it, “For a category as misunderstood as cannabis, creating a product is only one part of the job. Creating something people can trust is the other.”
Products labelled CBD, hemp, or cannabis are not automatically interchangeable under Indian law, and their legality can depend on the part of the plant used, the formulation, intended use and regulatory framework under which they are manufactured and sold. For consumers, that makes it worth looking beyond the buzzwords and at what exactly is in the bottle or gummy, and how it is regulated.
With that caveat in mind, here are six Indian brands shaping the country’s emerging cannabis-wellness landscape today:
One of the more recognisable names in India’s premium cannabis-wellness space, The Trost works across hemp nutrition, cannabis-leaf formulations, and CBD products. Its range includes CBD oils, gummies, hemp-seed products and topical formulations, with the brand positioning its cannabis products within the regulated Ayurvedic framework. Its current catalogue includes an 800 mg CBD oil alongside its growing range of gummies and hemp products. Learn more here.
A veteran of India’s hemp industry, BOHECO (Bombay Hemp Company) has built a broad ecosystem around hemp and cannabis-derived products, from hemp foods and nutrition to cannabis-leaf Ayurvedic medicines. Its medicinal cannabis formulations are made from cannabis leaves rather than flowering tops and are produced under an AYUSH manufacturing licence, with the company stating that its Schedule E1 medicines require a prescription and medical supervision. Learn more here.
Qurist is part of the newer generation of Indian cannabis-wellness companies bringing cannabis-leaf extracts into contemporary wellness regimens. Its range centres on cannabinoid wellness products, including oils and other extract-based formulations, and it sits within the expanding market of brands offering regulated cannabis-derived products to Indian consumers. Learn more here.
Founded in 2020, Cure By Design has made CBD and hemp wellness its speciality, offering oils, tinctures, balms, tablets and gummies. The brand also operates an experience centre in Bengaluru, where customers can seek consultations and guidance around its formulations. Its range spans CBD-dominant products as well as THC-containing formulations that it markets through a prescription-led medical route. Learn more here.
A newer entrant with a direct-to-consumer approach, Kushiva focuses on cannabis-leaf extract rather than presenting itself simply as a CBD brand. Its current collection includes two oil strengths, cola-flavoured gummies, and a concentrated full-spectrum extract. Learn more here.
Cannavedic brings cannabis-leaf extracts into a more traditional Ayurvedic wellness space. Its range includes cannabis oils, gummies and other formulations, alongside a THC-free “Pure Vijaya” line, topical products, and pet oils. The brand presents its cannabis-derived products through an Ayurveda-led framework instead of a recreational-cannabis model. Learn more here.
A note before you buy and try CBD products:
India’s cannabis-wellness market is still navigating a complicated regulatory landscape, so “CBD,” “hemp,” and “cannabis” should not be treated as interchangeable terms. Check a product’s ingredients, licensing, lab documentation and prescription requirements before purchasing — especially for ingestible products. The legal status of one product cannot automatically be applied to another simply because both carry the CBD label.
