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India’s alco-bev landscape has always been a curious mix of tradition and evolution. Whiskey, long regarded as the drink of choice for seasoned alcohol connoisseurs, has seen decades of dominance by familiar labels, many of which still follow the conventions set by Scotch. Yet, as India emerges as one of the world’s largest whiskey consumers, there’s a palpable shift - a desire for something that truly represents the country’s unique climate, culture, and craftsmanship.
Enter Otherside Whiskey, a new launch from Third Eye Distillery, the minds behind the now iconic Stranger & Sons Gin. With a spirit aged entirely in India’s tropical belt, Otherside embraces the very elements that define the land - heat, monsoons, and shifting seasons - to create a whiskey unlike any other. "Whiskey is a crowded room," says Rahul Mehra, CEO and Co-founder of Third Eye Distillery. "For too long, Scots have set rules for whiskey, and it's about time India starts writing its own story."
A Natural Next Step
At Third Eye Distillery, innovation has always been at the forefront. After disrupting the gin space with Stranger & Sons, the brand saw an opportunity to redefine India’s standing in the whiskey world. "Whiskey felt like a natural next step, not because India lacks great whiskeys, but because there’s still room to explore what India’s role in this space can be," explained Rahul Mehra. "This space, though it has seen a lot of action in single malts recently, feels eerily similar to where gin was a few years ago: dominant players, familiar profiles, and a market that is just about taking shape."
Otherside is a whiskey shaped entirely by our subcontinent - its climate, geography, and ageing conditions all play a critical role in its distinct character. Unlike traditional Scotch or Bourbon, which follow century-old techniques, Otherside leans into the unpredictability of India’s tropical ageing process. The result is a whiskey with greater depth, intensity, and an inimitable identity. "Our whiskey is entirely matured in India's intense tropical conditions, where heat, humidity, and terrain accelerate ageing, developing an unmistakably Indian depth and richness," says Rahul Mehra. Otherside’s unique Solera Finish in charred ex-bourbon barrels enhances its complexity, creating a layered and nuanced profile that sets it apart from conventional whiskey offerings.
"OTHERSIDE isn’t about breaking the rules for the sake of it; it’s about embracing what makes Indian whiskey exceptional. This whiskey could only come from here, and we’re excited for the world to experience it."
Rahul Mehra, Co-Founder, Third Eye Distillery
With a clear vision and ample experience of disrupting the industry with their acumen, Otherside from Third Eye Distillery is not just another whiskey in an already crowded room - it is a statement of India’s potential in the premium spirits space, within the country and beyond. By carving out a distinctly Indian approach in crafting their drinks, Third Eye Distillery is working to make sure that the world doesn’t just recognize Indian whiskey but respects it for what it truly is.
Follow Otherside here.
