Barbie Launches New Inclusive Line Of Dolls, Gives In To Evolving Body Standards

Barbie Launches New Inclusive Line Of Dolls, Gives In To Evolving Body Standards

Mattel began strategising. They released an ad called Imagine the Possibilies, where for the first time, the brand told girls that they could be anything that they wanted to be. Then, instead of the Barbie that cried “Math class is tough”, came Hello Barbie, the interactive doll that asked children what they wanted to be when they grew up. In a major makeover, last year, the company introduced 23 new dolls to its Fashionistas line with varied skin and hair colour, and a much-hyped flat foot that replaced Barbie's signature heels.

Barbie’s Designers Explain What Convinced Them to Finally Chan...Inside the most dramatic change in Barbie's 57-year history.
Posted by TIME on Thursday, January 28, 2016
Image Source: The Times

 Words: Krupa Joseph

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