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Designation: Account Manager
Location: Mumbai (On-site)
Experience: 1-2 years
About Homegrown:
Homegrown is India’s next-gen culture and lifestyle platform for the creative class.
The Homegrown Ecosystem is powered by
i. Digital media platform & network
ii. Creative Agency & Production House
iii. Events & Experiences
iv. IPs - The Homegrown Festival (Formerly #HGStreet) and more
View agency and experiential work on: https://www.homegrownworld.in/
Platforms: Website: https://homegrown.co.in/ | Instagram: Homegrown (https://www.instagram.com/homegrownin/) Homegrown Voices (https://www.instagram.com/homegrownvoices/) Homegrown Street @homegrownstreet
Homegrown has hosted over 150+ global and local brand launches | had over 1.5L people attend its events and festivals | co owns 2 IPs with brands like Bacardi x dewars | Also has its own culture x lifestyle festival + creative conference.
AWARDED: ADWEEK’s FASTEST GROWING AGENCIES WORLDWIDE & CAMPAIGN ASIA’S EVENT MARKETING AWARDS
We are looking for a team member who can support strategy and development for multi-platform creative, digital, social, and experiential projects and assist in building strong client relationships. A minimum of 1-2 years of work experience in a digital advertising agency or related field with a creative mindset.
Experience with client communication, basic strategy support, team coordination, project assistance, and understanding of production processes and media analytics.
To be curious about contemporary youth culture and emerging trends in the creative industries. To contribute to innovative and fresh approaches to culture marketing and partnerships driven by purpose, community, storytelling, design, and aesthetic sensibilities. (We prefer candidates with agency background or relevant internship experience)
Support in identifying new business opportunities and assist in managing revenue streams across projects. Assist in pitching new businesses alongside senior team members, developing presentation skills.
Support cross-functional teams in delivering creative thinking and ideas on youth culture marketing.
Assist in defining scope of work on campaigns/projects and support budget coordination.
Work closely with senior marketing and brand solutions team members on all assigned projects.
Support operations and workflow coordination across campaigns/projects under the guidance of senior team members.
Learn to take initiative and support junior team members while developing leadership skills.
Assist in producing multi-format and multi-platform digital campaigns, photo and video shoots, influencer marketing, digital and experiential festivals for both brand and homegrown IPs.
Client coordination and support: assist in ensuring timelines and deliverables are met and support cross-functional teams; help manage expectations for effective campaign execution.
Participate in brainstorms and contribute creative ideas and concepts: bring fresh perspectives to campaigns that connect with Indian creative youth culture and identity.
Develop understanding and interest in contemporary youth culture trends, creative communities, insights, and needs that can be mapped to brands.
Support thought leadership initiatives with partners in youth culture, branded content, and digital media.
Assist senior leadership in tracking projections and goals.
Support delivery management and assist with client budget tracking, billing coordination, and reconciling fee and project budgets.
Eagerness to learn and push boundaries of creativity and marketing. 2-4 years of related industry experience in a creative agency, digital marketing, or digital publishing: required
Basic understanding of multi-format and platform-branded execution: digital, video, social, influencer, experiential, and more. 2-4 years of client communication experience.
References from previous work or internships will be beneficial. Ability to work effectively in a team environment and support team coordination.
Interest in marketing and advertising, with curiosity about content, digital strategy and storytelling, technology, and emerging trends
Basic understanding of production processes, project coordination across multiple formats, including digital, social, film, photography, editorial, and experiential.
Willingness to learn negotiation skills and business development
Ability to work in a creative, lean, fast-growing startup environment, supporting multiple projects in a fast-paced setting.
Organized, proactive, solutions-driven, analytical mindset with creative problem-solving approach
Ability to support multiple projects simultaneously across different formats and platforms.
Good communication and presentation skills – clear and engaging.
Basic budget tracking and resource coordination experience
Keen interest in youth culture and the arts, film, fashion, lifestyle, and more. Alignment with the Homegrown brand's voice and values
Understanding of digital storytelling, social distribution, and basic analytics. Proficiency in Excel, Google Slides, Google Docs, and Google Drive.
Good sense of design and aesthetic appreciation.
Candidates with experience in a traditional creative agency or relevant internships would be preferred.
Does this sound like you? For consideration, you must submit your resume, online portfolio or a PDF of your work along with a test that will be sent after we review your application.
- Email your resume and 1 page cover letter in PDF format letter to careers@homegrown.co.in. Subject: Account Manager.
- Note To All Potential Applicants: At Homegrown, we’re committed to building an inclusive environment for people of all backgrounds and do not discriminate on the basis of anything from gender identity, caste, sexual orientation or disability. If you have the required thinking/ experience/ attitude/ willingness to work hard, we encourage you to apply.
Homegrown is an Indian digital youth culture and lifestyle media platform for the creative class. It was started from a passion to ‘change the narrative.’ There was an emergence of independent creators in every realm; people who were defying cultural stereotypes and bringing forth new perspectives. It is a celebration of emerging creative voices and the cultural zeitgeist of contemporary India: being uniquely Homegrown.
At Homegrown, we look for artists who work with taboo topics like sexuality, gender. Those who are underrepresented, underfunded, unknown. We look for entrepreneurs with side-hustles, with success stories, failure stories with spunk. We look for identity-driven narratives that paint a picture of the socio-political struggles of our youth in this country. We look for street-culture and the people shaping it: the fashion designers, the b-boy and hip hop dance groups, the skateboard and rap crews. We look for reminders of the past, of history, of nostalgia. We look for intimacy, for authenticity, for voice. We look for the creators who are driving the creative economies around the country. We look for narratives untold. We are the undercurrents of Indian youth culture; we are what’s next, and we are what should be next.
Through our digital media publication we build the identity for emerging voices for all facets of contemporary youth culture; through our agency/content studio we connect brands with today’s youth in ways that drive culture forward. Through our experiences we create cultural impact on the ground. We are a platform for every facet of contemporary youth culture and influencers across lifestyle, music, fashion, art, design, culture, food, entrepreneurship, social impact and more
Creative agency, content studio and experiential arm: we have partnered with over 140 leading brands like Nike, adidas, Puma, Bacardi, Converse, Gshock, HP, Fila, HDFC Life, Unicef, ABinBev - Budweiser, Hoegaarden, Corona, Diageo, AirBnB, Levis, CRED, The Taj Group, Audi, Royal Enfield, and several other brands on content, brand campaigns, influencer and event marketing, in the last 6 years.
