#HGHires: Group Account Manager In The Marketing Division Of Homegrown

Homegrown is looking to hire a Group Account/Marketing Manager to oversee client-facing projects from concept to execution. Our marketing campaigns and brand partnerships are platform-agnostic and span across branded content, experiential, digital campaigns, and include our own youth culture IPs like Homegrown Street and Homegrown Summit.

Who Should Apply?

We are looking for a team member who has a minimum of 5 years of work experience in digital advertising, agency business or digital publishing and has a strong creative bent of mind. Significant experience with client relationship management, strategy, team building and management, budgeting, negotiations of contracts and fees, production, and media analytics is sought to:

- Be on the pulse of contemporary youth culture and the emerging trends in the creative industries;

- Bring forth an innovative and fresh lens to culture marketing and partnerships driven by purpose, community, storytelling, design and aesthetic sensibilities.

Key Responsibilities

- The team member will be responsible for identifying new business opportunities, maximising revenue streams and managing P/L across all projects;
- Responsible for pitching new businesses along with the CMO;
- For defining the scope of work on each campaign/project, allocating and negotiating budgets and contracts;
- Responsible to guide teams on all projects that are managed by the junior marketing and brand solutions team members;
- Responsible to spearhead operations and workflow allocation across campaigns/projects and management of cross-functional teams of marketing, design, video and editorial;
- Responsible (but not limited to) to produce multi-format and multi-platform digital campaigns, photo and video-shoots, influencer marketing, digital and experiential festivals which are both brand and homegrown IPs;
- Client management and lead point of accountability: to ensure timelines and deliverables are met and to mobilise cross-functional teams; manage expectations for effective and impactful campaign execution;
- Lead brainstorm sessions and develop creative ideas and concepts: to bring an innovative and fresh lens to campaigns that lie at the intersection of Indian creative youth culture and identity;
-Lend a strong understanding of the emerging contemporary youth culture trends, creative communities, insights, needs, purpose that can be mapped to brands and build new communities;
- Provide thought leadership to partners in youth culture, branded content, and digital media (platform-agnostic).

Skills and Experience

- The applicant should innately want to push boundaries of creativity, to be proactive and not accept the status quo
- Should have a minimum of 5 years of related industry experience, preferably in a creative agency, digital marketing, digital publishing experience.
- Multi-format and platform branded execution experience is required: digital, video, articles, social, influencer, events, and others.
- The applicant should have an experience of 5 years or more in building client relationships. Client references will be required on the accounts previously worked on.
- The ability to lead and guide a team effectively; experience with managing teams of minimum 4 and more.
- Have significant knowledge and experience in marketing and advertising with a focus on content, digital strategy and storytelling, technology, and emerging trends.
- Have a good understanding and interest in producing, project management and delivery across multiple formats including digital, social, film, photography, editorial, and experiential.
- A strong ability to negotiate and find new business opportunities.
- Have the ability to work in a creative, nimble startup, managing heavy workload in a fast-paced environment.
- The applicant must be organised, proactive, solutions-driven, analytical, and a creative problem solver.
- Have the ability to manage multiple projects simultaneously which may span across multiple formats and platforms.
- Have a keen interest in youth culture and the arts, film, fashion, lifestyle and more. Also an understanding of the Homegrown brand’s voice and values.
- Have a deep understanding of digital storytelling, social distribution and analytics.
- Be proficient in KeyNote, Excel, and Google Drive (Presentations are only made in Keynote). A strong sense of design and aesthetic.

How to apply

- Email your résumé and 1-page cover letter in PDF format letter to careers@homegrown.co.in.

Subject: Group Account Manager
- Mention the notice period you will be required to serve in your current role.
- Note To All Potential Applicants: At Homegrown, we’re committed to building an inclusive environment for people of all backgrounds and do not discriminate on the basis of social locations, gender identity, caste, sexual orientation, or disability. If you have the required thinking/ experience/ attitude/ willingness to work hard, we encourage you to apply.

About the role

While the Homegrown team is currently working virtually, we would like the applicant to be Mumbai-based or willing to relocate to Mumbai when feasible.

About Homegrown

Homegrown is an Indian digital youth culture and lifestyle media platform for the creative class. It was started from a passion to change the narrative. There was an emergence of independent creators in every realm; people who were defying cultural stereotypes and bringing forth new perspectives. Homegrown is a celebration of emerging creative voices and the cultural zeitgeist of contemporary India – of being uniquely Homegrown.

At Homegrown, we look for artists who work with lesser-talked about and taboo topics like sexuality, gender, identity, and the likes. We talk about those who are underrepresented, underfunded, unknown. We look for entrepreneurs with side-hustles, with success stories, and failure stories with spunk. We are always on the lookout for identity-driven narratives that paint a picture of the socio-political struggles of our youth in this country. We look for street-culture and the people shaping it: the fashion designers, the b-boy and hip hop dance groups, the skateboard and rap crews. We look for reminders of the past, of history, of nostalgia. We look for intimacy, for authenticity, for voice. We look for the creators who are driving the creative economies around the country. We look for narratives untold. We are the undercurrents of Indian youth culture; we are what’s next, and we are what should be next.
Through our digital media publication, we build the identity for emerging voices for all facets of contemporary youth culture; through our agency/content studio we connect brands with today’s youth in ways that drive culture forward; and through our experiences, we create a cultural impact on the ground. We are a platform for every facet of contemporary youth culture and influencers across lifestyle, music, fashion, art, design, culture, food, entrepreneurship, social impact and more.

As Creative agency and a Content studio and an Experiential Arm, we have partnered with over 140 leading brands like Nike, Adidas, Puma, Bacardi, Converse, Gshock, HP, Fila, HDFC Life, Unicef, ABinBev – Budweiser, Hoegaarden, Corona, Diageo, AirBnB, Levis, CRED, The Taj Group, Audi, Royal Enfield, and several other brands on content, brand campaigns, influencer, and event marketing in the past 6 years.

Find more about us at:

www.homegrown.co.in (Publication)
http://agency.homegrown.co.in/ (Agency)
www.instagram.com/homegrownin (Main Account)
www.instagram.com/homegrownstreet (Lifestyle & Street Culture Account)