The New Yorker Magazine can be distinctly recognised among a stack of books – its trademark style and memorable look is one that is unmistakable. The epitome of American culture, arts, politics, and more - the New Yorker models an identity that can be applied to cities across the globe.
Rachita Vora reimagines the timeless magazine as one that reflects the soul of Mumbai, and aptly calls it The Mumbaikar. In her eight-part series, the artist brings out nuances of the city that never sleeps and creates New Yorker-esque versions of Mumbai. With the soul of the city captured via visual components, it is a convincing alternate rendition of the famous magazine.
From the fervour of the forever packed local trains to the imbalanced calm-to-rough ratio of Mumbai monsoons, Rachita’s covers are true representations of Mumbai life for not just the residents of the city, but also of those that have memories attached to it and hold all of that dear to their identity.
Rachita’s reimaginations of the international magazine are relatable and act as both reminders of home as well as a source of a fond yearning and anticipation of return.
Find Rachita Vora here.
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