These Vibrant Illustrations Satirises Our Obsession With Consumerism & Hype-Culture

These Vibrant Illustrations Satirises Our Obsession With Consumerism & Hype-Culture
Rohan More

Rohan More is stylistically distinct. His Instagram flows seamlessly between diverse kind of artwork and visuals. Last month, he caught our attention with a rather extraordinary illustration of a Supreme-clad fisher-woman. The entire series consists of vivacious caricatures of working-class individual adorned with highly glamorised branded attires. Rohan’s goal was to take a dig at our fixation with brands and products, and he absolutely nailed it. We had the chance to talk to the artist about the project, his inspirations, his favourite midnight munchies and a lot more. Check it out!

Tell us about your project.

Common folk work hard to make ends meet. It’s a life that is centred on utilities and a brand like Supreme or Louis Vuitton is very distant from this life. Most of the time it’s a problem of affordability, sometimes the distance is so much that they don’t know what a premium brand is worth. This was the inspiration behind the series. I wanted to create a kind of alternate universe depicting how the price of everyday stuff skyrockets with the addition of a brand. Juxtaposed with a regular fisher woman, someone who sells ‘Supreme fish’ or dresses in LV while selling the ‘Aam Aadmi’ their chai would earn considerably more. People are attracted to them, not because the chai is good or the fish great or the sandals value for money, but because the brand catches their eye. The series brings out the irony of this juxtaposition.

‘HG loves’ the artist’s attention to detail and the use of colours, framing and style to convey and translate larger thematic ideas.

Credit : Rohan More

What are some of your biggest inspirations over the years of your artistic career?

Some of my primary inspirations are Vasudeo Gaitonde, MF Hussain, S. H. Raza and Picasso (for cubism).

Describe your creative process and the purpose with which you create.

I often observed in passing everyday Indian life and that’s where I find both my purpose and my muse. In terms of my creative process, I usually visualise the end result and then let instinct do the rest.

Which is your favourite piece of work of your own & why?

The Supreme x Kolhapuri, because I want Indian culture to get the spotlight the way western brands do.

On a personal note -

One track you’re currently listening to?

Mac Miller - Self Care.

A project you wish you were a part of?

St+art India.

Your favourite midnight munchies?

Your greatest vice?

Credit : Rohan More

If you liked Rohan’s work, check out his Instagram here.

If you liked this article, we suggest you read: