#HGHires: Illustration Intern

#HGHires: Illustration Intern

About the company:

Homegrown is an Indian digital youth culture and lifestyle platform for the creative class powered by a digital publication, creative agency, content studio, experiential and a creative network I homegrown.co.in I agency.homegrown.co.in I @homegrownin @homegrownstreet @homegrownvoices

Homegrown is an Indian digital youth culture and lifestyle platform for the creative class. It was started from a passion to 'change the narrative. There was an emergence of independent creators in every realm; people who were defying cultural stereotypes and bringing forth new perspectives. It is a celebration of emerging creative voices and the cultural zeitgeist of contemporary India: being uniquely Homegrown.

At Homegrown, we look for artists who work with taboo topics that are socio cultural in nature. Those who are underrepresented, underfunded, unknown. We look for entrepreneurs with side-hustles, with success stories, stories of failure with spunk. We look for identity-driven narratives that paint a picture of the socio-political struggles of our youth in this country. We look for street-culture and the people shaping it: the fashion designers, the b-boy and hip hop dance groups, the skateboard and rap crews. We look for reminders of the past, of history, of nostalgia. We look for intimacy, for authenticity, for voice. We look for the creators who are driving the creative economies around the country. We look for narratives untold. We are the undercurrents of Indian youth culture; we are what's next, and we are what should be next.

Through our digital media publication we build the identity for emerging voices for all facets of contemporary youth culture; through our agency/content studio we connect brands with today's youth in ways that drive culture forward. Through our experiences we create cultural impact on the ground. We are a platform for every facet of contemporary youth culture and influencers across lifestyle, music, fashion, art, design, culture, food, entrepreneurship, social impact and more

Creative agency, content studio and experiential arm: we have partnered with over 180 leading brands like Nike, adidas, Puma, Bacardi, Converse, Gshock, HP, Fila, HDFC Life, Unicef, ABinBev - Budweiser, Hoegaarden, Corona, Diageo, AirBnB, Levis, CRED, The Taj Group, Audi, Royal Enfield, and several other brands on content, brand campaigns, influencer and event marketing, in the last 6 years.

For your reference, you can take a look at our social media platforms:

www.homegrown.co.in (Publication)

http://agency.homegrown.co.in/ (Agency)

www.instagram.com/homegrownin (Main Account)

www.instagram.com/homegrownstreet (Lifestyle & Street Culture Account)

https://www.linkedin.com/feed/update/urn:li:activity:6828210840378900480 (Showreel)

Job Title: Illustration Intern

Location: Mumbai-based

Homegrown is looking for a dedicated Illustrator (full time or intern) to collaborate & create original pieces of artwork for our digital platforms. Do you thrive in creative environments and have a strong aesthetic? Are you driven by a keen eye for detail, layout, colour & art? Does it excite you to experiment and be on the pulse of new skills, ideas, narratives and instincts?

As part of our creative agency, you will play a pivotal role in creating high-quality, engaging artworks & designs for brands as well as homegrown original stories across key channels. You will work closely with the design, editorial & marketing teams delivering compelling work through research & development.

The role requires an understanding of the various social media platforms like Instagram, LinkedIn, Twitter & the Web. Using your strong creative background, you will be able to create powerful stories and illustrations with strong insight into youth and social culture, identity, visual arts, music, fashion, street culture, social justice and more.


  • Proficient in Illustrator, Photoshop, Aftereffects & other relevant software. (After effects is a plus). Ability to understand offline print techniques & know how’s.

  • Strong illustration skills: A balance of identity, typography, and layout skills 

  • Conceptualise & produce content for various digital & offline platforms: Campaign execution, presentation layouts, design, Illustration for articles

  • Establish a clear understanding of the storyline and purpose of the artwork’s creation. Ability to think visually, to conceptualise stories independently

  • Ability to understand identities/voices across multiple verticals to execute brand campaigns & social visual strategy

  • Engage in referencing, pitches & deck development

  • Contribute to creative and ideation discussions

  • Continuously discover and implement new technologies and industry’s best practices to maximise efficiency.

  • To work with creative directors & teams to support larger media goals and development.

  • Relevant agency experience in the related field & strong art & design background is a PLUS


  • A quick learner who is comfortable working in a fast-paced, entrepreneurial, and dynamic environment efficiently.

  • Able to confidently articulate and present to senior management and a greater team.

  • Strong, open, and persistent communicator

  • Ability to work independently, and responsive to constructive feedback

  • Strong time management skills and understanding of deadlines.

  • Able to identify with Homegrown voice & aesthetic.

Does this sound like you? For consideration, you must submit your resume, online portfolio or a PDF of your work along with a test that will be sent after we review your application to careers@homegrown.co.in

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