

Homegrown was started from a passion to 'change the narrative,' in India. There was an emergence of independent creators in every realm; people who were defying cultural stereotypes and bringing forth new perspectives. It is helmed by the founding partners, a sister-brother duo, Varun Patra and Varsha Patra.
We look for artists who work with taboo topics like sexuality, gender. Those who are underrepresented, underfunded, unknown. We look for entrepreneurs with side-hustles, with success stories, failure stories”with spunk. We look for identity-driven narratives that paint a picture of the socio-political struggles of our youth in this country. We look for street-culture and the people shaping it: the fashion designers, the b-boy and hip hop dance groups, the skateboard and rap crews. We look for reminders of the past, of history, of nostalgia. We look for intimacy, for authenticity, for voice. We look for the creators who are driving the creative economy around the country. We look for narratives untold. We are the undercurrents of Indian youth culture; we are what’s next, and we are what should be next.
Through our digital media publication we build the identity for emerging voices for all facets of contemporary youth culture; through our agency/content studio we connect brands with today's youth in ways that drive culture forward. Through our experiences we create cultural impact on-ground. And now through #HGAcademy and commune of creative thought-leaders, we provide up-skilling and education on creative careers. Through Homegrown Music, a next-gen Indian music label founded in partnership with Atlantic Records, we cultivate and spotlight exceptional musical talent across the subcontinent and beyond.
Represented those who cannot be defined or confined, it is fast becoming one of the most influential ecosystems in the country for the creative Indian—always at the front line of creating, curating and cultivating change.
Senior Graphic Designer: 5 - 7 Years Of Experience
Strong design sensibility, conceptual thinking and the ability to translate ideas across identities, experiential, campaigns, digital and culture-led projects. Working with junior designers, managing design workflows across projects and teams.
Junior Graphic Designer: 1–2 years
Design forward approach, strong fundamentals and is willing to experiment and learn across platforms and formats.
Social Media Manager / Strategist: 2–4 years
Will be working across Homegrown publication and Homegrown music label’s social platforms. Someone who is deeply plugged into contemporary culture and is a digital, instagram native with the nimbleness of social-first storytelling, design-thinking, formats and communities.
PROJECT/FREELANCE: MUMBAI BASED
We're also expanding our network of independent collaborators across
- Project Managers: Brand Campaigns
- Graphic Designers
- Video Editors
- Event Art Director
- Event Concept and creative
- Account Managers
- Others
INTERNSHIPS & DEGREE PROJECTS
We're looking for emerging talent across
- Video
- Graphic Design
- 3D Event and spacial design
- Creative
- Marketing and account management
- Social media
- Event management
Think you're the right fit? We'd love to hear from you. Write in to careers@homegrown.co.in or fill in this form.