The coruscating fashion landscape of Delhi is buzzing with innovation, and at its core are some new, homegrown brands which are redefining style, sustainability, and creativity. But what do they have in common? In our view: they are made for the people and by the people. These designers have kept an eye out for what consumers around them truly want and have made it happen. Each adds vital element to modern homegrown fashion narratives.
Shia Rai is a staple luxury streetwear brand that seamlessly blends couture with slow fashion principles. Named after its visionary founder, the brand lays stress on the concept of individuality through ethically sourced, handmade garments. Shia Rai’s gender-bending style of design corroborates the fact that these clothes fit any person, offering a range that flits seamlessly from formal to casual. From iconic lace ensembles to suits, every piece stands out as a statement of boldness and creativity.
Revolutionising footwear design in the Indian market, and bringing the iconic kitten heels silhouette from the 1950s to the Indian market, 257 stands at the intersection of creativity and comfort. There is no argument that you can spot those edgy styles and vibrant hues, the brand redefines footwear with bold, fashion-forward pieces. Their tiny kitty heels are a first in Delhi and have become their de-facto brand identity. The heels, which are available in many variations but remain a staple style that fits any occasion. Adding a unique aesthetic to any outfit, they are a must-have for fashion enthusiasts.
A brand born from the essence of street style and culture, POWERDRIP speaks the language of those who break norms and embrace individuality. Inspired by the streets, where dance and music culture converge and become one with fashion, this brand's urbanwear inspired lookboard gives us exactly what we need for a good night out. Their designs allow for freedom of expression while maintaining an aggressive edge that utilises both vibrant patterns and unique fabrics. The brand is redefining what street style is and should be, while ensuring that every piece is a bold declaration of self-expression.
Rush has brought a new meaning to custom design. This studio in Delhi makes pieces that leave an unforgettable impact, one that's hand crafted with excellence. Whether it’s small accessories with a larger-than-life impact or bold statement pieces such as ties with bow details, Rush’s creations are as versatile as they are iconic. Their identity and goal is to deliver the finesse required to bring every outfit to life.
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