“As consumers, we have so much power to change the world by just being careful in what we buy.” —Emma Watson, actress and ethical fashion advocate
The growing surge of consciousness and awareness has led to a rise in a circular fashion. From concept studios and exhibitions that focus on re-sale and upscale products to collectives that use sustainable and natural materials, there is a shift in methods of fabrication and sale and this shift can be solely attributed to informed individuals who care and take responsibility. Not only are these products sustainable but they also work as statement pieces and are often embedded with a strong sense of identity and representation. Brilliant graphics and unique designs combined with a deliberate and sensitive intent make for desirable products that just inspire us to do better while retaining quality and language. One such brand that aims to use innovation and technology to re-use materials that are considered waste and usually end up in landfills or oceans is Cancelled Plans.
Cancelled Plans works with local factories to collect non-hazardous waste, a by-product of industrial processes. Interestingly, this kind of waste is often high-grade and unused. It is then integrated with a design ideology and techniques to create useful and durable products. Comfort and relativity are at the core of this brand’s ideology. This is a brilliant step towards driving a circular economy in a direction where we are unafraid to utilise discarded materials and embrace the nature of resuing and consciously living. Innovation, authenticity and creativity ebb out of Cancelled Plan’s work and their commitment to doing better should be the starting point for more new brands to embody. A wide range of products like t-shirts, backpacks, sweatpants, duffel bags and wallets can be found on their website.
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