The Indian fashion landscape is witnessing a resurgence in demand for handloom products. Because of the want and the need to build sustainable wardrobes, brands are stepping forward to whip up amalgamations of organic textile fabrics and contemporary silhouettes.
One such brand leading the charge of homegrown brands venturing into handloom territory is Rias Jaipur. The emerging clothing brand’s pieces embody artisanal skills and modern designs. Kickstarted by Arshia Bhargava and Avishek Mandal, an NIFT duo, the Jaipur based clothing brand are powering an engaging conversation in the fields of fashion, design and craftsmanship.
Their collection features intricate uses of two ancient Indian crafts - dabu or bagru and hand block printing onto handspun fabrics, Rias’s vision fuses handloom techniques from different states like Rajasthan and West Bengal with Indian textiles to create wearable art resonates with the current wave of fashion. Artisanal skill and modern designs are at the core of Rias Jaipur’s vision that revolves around innovating and showcasing age-old weaves with a modern twist.
The label’s take on handloom resonates with the millennial consumer market that seeks to carry forward traditional pizazz in contemporary silhouettes.
‘We hope to change the mindset of people and push them towards more locally made, artisanal-based products; moving towards slow fashion but still keeping their fashion trends the same. Every new collection in the future will be inspired by more and more stories around us. There will be a constant effort to keep the makers and the buyer engaged with these products.’
— Rias Jaipur
Striving to make a difference in the fashion Industry, Rias Jaipur moves forward to create a demand for artisanal products by working towards enhancing skill development in artisans and by making sustainable changes in the value chain of the product.
Check out the label here.
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