From Wild Tiger Rum to Cabo, a unique Coconut liqueur made in Goa to Greater Than, a quality craft gin that is gaining popularity across the country, local Indian brands is curating spirits that are driven with quality and intent. As one of the largest consumers of vodka, we have been missing a premium homegrown spirit that marries quality with unique taste. The latest offering by the NV Group fills this gap with their bold spirit that represents innovation and representation of a premium spirit in both domestic and international markets. The NV group is one of the largest Grain Spirit Distillers in the country and they have added an impressive repertoire of alcoholic beverages to their portfolio since the past 25 years of its conception. They aim to provide quality blends that smooth and mellow. The finest of technology and infrastructure goes behind their line of products. With fully automated and semi-automatic machines in various distilling units located across India, their distilleries have always strived to attain unmatched quality and production. Such collectives are monumental in shaping the alcoholic beverage space of our country.
Smoke Vodka is their latest offering. The Smoke Vodka Aniseed is a mystical aromatic spirit with a bold and distinct flavour. They offer a Classic version too that promises a smooth and distinct taste. This vodka is perfect for complex and flavourful cocktails. The Smoke Vodka flavour is filled with intrigue and its purity quotient is at par with premium vodka brands. It was the group director, Varun Jain’s personal purpose to curate India’s first premium vodka and it took years of experimentation and investment in the inception and conceptualization of Smoke Vodka. The packaging of the vodka is modern and aesthetic and will appeal to both domestic and international urban demographics. Smoke Vodka is charcoal-filtered and distilled five times to create a one-of-a-kind flavour. It is a great precedent for Indian distilleries and collectives in terms of its making and quality. Indian and international consumers are ready for this artisanal curation. The overall brand identity and taste represent innovation, deliberation, and authenticity from a homegrown collective that is motivated and driven enough to create products of high quality and relevance.
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