While a communication gap between a city’s police and its youth is understandable, the Mumbai police is all set to bridge that divide in the new digital age. Led by Mumbai Commissioner of Police Ahmed Javed’s witty Twitter puns, this force is exploring a whole new medium of communication to make their anti-drug point, and their audience is paying attention. From ‘rolling’ and ‘weed’ puns, to clever word play featuring specially created pictures, their #HoshMeinAao campaign is slowly making the Mumbai Police a must-follow Twitter handle.
Hi! Have you ‘meth’ us? #HoshMeinAao
— CP Mumbai Police (@CPMumbaiPolice) January 27, 2016
Be a hero without ‘heroin’. #HoshMeinAao
— Mumbai Police (@MumbaiPolice) January 27, 2016
Let’s Stop Drugs. #HoshMeinAao
pic.twitter.com/KEL13x1KVi
— Mumbai Police (@MumbaiPolice) January 27, 2016
In the past, the city’s Police took on Cyber Safety in a similar manner, asking citizens to be aware of online threats through well-timed memes and humour. We tip our hat towards this admirable attempt to reach a younger audience in a language they understand, along with bringing out the serious ramifications of drug abuse in a lighter, relatable way. And we’re not the only ones. Twitter followers commended this ‘punny’ campaign through tweets of appreciation as well, supporting the Mumbai Police and their #HoshMeinAao initiative.
Mumbai Police is the new twitter sensation. Giving stand-up comedians a chase for their jobs ;) @CPMumbaiPolice :D https://t.co/6Wgo1TPgvR
— Shivani Bazaz (@shivanibazaz) January 27, 2016
Damn the Mumbai Police twitter handle is actually really hilarious...
— José Covaco (@HoeZaay) January 27, 2016
Can we roll one together? I mean a tissue paper & shove it up the arses of drug peddlers. Mumbai Police is so cool. https://t.co/A4NFSGsUfP
— Badass Sonam (@AsYouNotWish) January 27, 2016
Mumbai police on a roll! Great sense of humor and messaging. https://t.co/gOhTaon640
— Naveen Jindal (@MPNaveenJindal) January 27, 2016
.@CPMumbaiPolice @MumbaiPolice Remove the ‘HASH’, just call it tag #HoshMeinAao
— Aditya Arora (@KeedaInTheHead) January 27, 2016
Hey @MumbaiPolice did you know the best way to stop snorting cocaine is a naak-a-bandi? #HoshMeinAao
— Sahil Shah (@SahilBulla) January 27, 2016