The last few years has seen an irreversible upswing in social awareness, whether for sexual misconduct or LGBTQ sensitivity, brands across the world are putting every effort into making their products inclusive and accessible. The latest iteration of that trend comes in the form of the new line of Pharrell x adidas Hu NMD’s. Inspired by the festival, - Holi - the beloved Indian festival of colour, the new ‘Trail Holi’ line comes in 4 styles, each reflecting the spirit of fun and love that is Holi.

The first two to hit the market will be the ‘Blank Canvas’ variations, one a plain white ready to be the backdrop to your Holi celebrations and the other with black upper and purple core accents. The second two variations will be released in early March and are a whirlwind of colour, reminiscent of the tie-dye generation.

Sneakers birthed a culture that was more of a lifestyle than a mere fashion statement, it crossed borders, classes and cultures and with the introduction of ‘Trail Holi’, it’s taken yet another step towards representing all its diverse consumers. Though Holi is innately Indian, it’s quickly become a worldwide celebration, since the core values of joy, colour and positivity are ones that transcend religion, much like sneakers themselves. With their signature style and familiar ethos, the Trail Holi line is on the fast track to becoming the footwear of choice for people that think that every day should be Holi.

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