Back To The Future promised us hoverboards and automatic-lace paradigm shifts, but it’s 2017 and we’re still waiting. Puma on the other hand, aren’t waiting around for any world order’s diktats. Instead, they’re defining their own parameters with their latest sneaker drop, Tsugi Jun; and given the wild storytelling that’s propelling it forward, it’s safe to say there are none.

Sneakers have never just been footwear, it’s a lifestyle. The only difference now is that everybody knows it. Recently, Tsugi Jun, the new Puma design came into the spotlight when Gunner Stahl - photographer to the Hip Hop elite - featured the shoes in his latest collaboration with Puma. The design echoes the strange eccentricities of early sci-fi, (think Space Odyssey meets Picasso), a fusion of everything weird and wonderful into a shoe that personifies individuality.

Tsugi means ‘next’ in Japanese and everything about this sneaker, from conception to execution, represents the next generation of sneakers. Tsugi is not just a new sneaker, it’s a new philosophy.

How can a sneaker represent a new philosophy? It’s simple, you’ve probably never questioned the technology and structure behind your sneakers, it’s something many take for granted. However, if you’re going to run your streets you better know what’s on your feet. That’s why PUMA has questioned everything, dissecting not what sneakers ‘should be’, but what they need to be.

The latest wave of Tsugi sneakers, Tsugi Jun features an evo-knitted sock upper to ensure you have the most comfortable experience and engineered ribs for enhanced flexibility. The touch of leather on the sides lends it an old school flair which works seamlessly with the Cubist design. The design to carry you through every situation with style and comfort, Tsugi Jun might just be the sneaker you’ve been looking for.