Homegrown Street

Young Urban Indians & Their Zen States Of Mind In A #NikeRoshe Lookbook

Homegrown Staff

A CONSTANT COMING OF AGE A number is a number is a number. There’s no cap on being too child-like or too adult any longer and nobody knows it better than these millennials. But they have, as expected, found a way to straddle both worlds.

PLAYING TO THE GALLERY All the world’s a stage, and nobody enjoys a subtle audience quite the same. They still want to be taken seriously, and selling out’s not an option. The solution? Take it up a notch while still keeping it real and light-hearted a la roshes.

BEND TILL YOU BLEND No matter how good they get at being themselves, the end game will always be about fitting  in on their own terms. Camouflage has never been this easy even if the shoes make it pop. Like we said, their own terms.

THE EXPLORER Finding green spaces of solace in an urban jungle? It’s not easy but it’s been done. And it’s a hell of a lot easier to find your inner zen in here than out on the concrete.

GROUP MODE ON Who can’t relate to this?  The posse makes their dreams more possible and finding like-minded individuals who share your zest (or disgust) for life is what it’s all about.

THE CONTEMPLATIVE COMMUTER Find us an urban youth who can’t relate to this one, and we’ll give you our right shoe. The commute is where all their deepest desires and basest wants bubble up to the surface, fighting for a chance to be heard. Juxtaposed against the constant forward motion towards their destination, this is the closest they get to a religious experience.

Available at select Nike stores: Linking Road, Colaba (Mumbai), Select City Saket (Delhi), Brigade Road (Bangalore) as well as on Myntra.

Models: Nidhi Sunil , Mihir Joglelar, Princeton Ugoeaze

Photographer: Rema Chaudhary Stylist: Santu Misra Make Up: Shamita Gogia

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