Design as we know it is changing, and it’s not coming from the usual places. It isn’t curated in whitewashed galleries, nor does it aim to blend seamlessly into the background. Instead, it’s being forged in steel, mesh, and strokes of color. It’s imperfect, raw, and a little rebellious — just like the people it’s made for. This is Notice, where the ordinary is dismantled and rebuilt into objects that demand to be seen.
For too long, home décor has been about erasure — softening the sharp edges, smoothing out the rough textures, and polishing everything into submission. Notice does the opposite. Inspired by industrial design, they look at the overlooked tools of our lives — springs, fences, grids — and transform them into objects of wonder.
A spring isn’t just a spring. It’s a childhood memory of bike rides, reimagined as a sculptural desk accessory. A convex safety mirror — the kind you see outside warehouses — becomes a playful statement for your living room, distorting reflections. A sheet of metal mesh finds its place as a wall shelf. These objects are questions: about form, function, and the assumptions we make about beauty.
To Notice, good design doesn’t just “fit in” — it challenges you. The brand’s ethos lies in its embrace of brutalist honesty and modular adaptability. The clean lines of their Industrial Table Lamp stand tall and blocky. The Variable Tray defies the one-size-fits-all rigidity of most organisational tools, letting you choose exactly how to arrange your chaos.
What makes Notice different is its attitude. It dares to put “industrial” and “elegant” in the same sentence. It borrows from brutalist architecture, postmodern playfulness, and the everyday grit of urban life. Notice is for those who don’t want a home that looks like a magazine spread. It’s for people who want their space to feel alive — like it has stories to tell.
There’s a reason Notice resonates so deeply with today’s generation of creators, thinkers, and rebels. It stands against the sameness of mass-market minimalism and the forgettable trend-chasing of influencer décor. These aren’t passive objects. They’re provocations. They ask you to stop hiding behind the “neutral”.
Why should beauty be boring? Why should practicality be plain? Why should design — something that shapes our lives — ever fade into the background? Notice is here to remind you to see the art in the everyday, to challenge the ordinary, and to take up space. Your space, your rules — because the extraordinary is just waiting to be noticed.
Follow Notice here.
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